How much traffic does your nightlife venue receive from Twitter? Twitter Web Analytics, a new tool announced last Tuesday, should help provide some real statistics to website owners who rely on this information network for their content distribution.

Twitter Web Analytics was built to give website owners more data on how effective their Twitter campaigns and help optimize performance. It’s powered by BackType, owned by Twitter as of July.

Twitter Web Analytics,  will help nightlife venues and their websites understand three key things: How much of their original content is being shared on Twitter, how much traffic Twitter is sending their way and how well their Tweet Buttons are performing.

The tool is currently free and is in beta. A small group of partners/testers will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in the weeks to come. An API will also be released for developers.