Looking for fresh ideas to improve your nightlife Twitter marketing?

We scoured the internet and sought out cool and innovative twitter habits from nightclubs, bars, lounges and promoters.  Here is what we found.

Now’s not the time to let your Twitter marketing go stale.

Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.

How does Twitter fit into your social media marketing?’

1. Share valuable content in your own voice

Do your best to craft your content tweets, @replies and promotional tweets all with a seamless style that matches your promoter personality and/or venue’s brand image.Ideally, you want people to read your tweets and feel naturally compelled to click on your links and retweet you.You just want to add value and have no agenda or attachment to “come to my party,” yet you’re strategic and mindful about how you tweet. Then you’ll see a marked improvement in your retweet and click-through rates.

2. Use keywords in your tweets

Keywords have been and continue to be a relevant and driving force for web content (whether we’re talking about a DJ, an artist, a restaurant or another venue). Keywords are the backbone of content.TIP:  Make a list of keywords that best describe your business and industry. Use these words as you compose your 140-character posts.Think quality over quantity. Make every character and tweet count!

3. Share links to useful content

Sharing links to useful content is, statistically speaking, more effective at growing and retaining followers than “engaging” with them in conversation.  Is there a hot restaurant opening up?  Is a DJ or artist releasing a new album?  Are there political changes that might affect your venue or district?  Link out to those articles.That’s not to say that conversations aren’t useful in helping people to like you, but if you want to grow your fan base, you need to share more links than you do @replies.

4. Use search features to discover what your clients want

Use the search feature in a Twitter tool like HootSuite to watch for conversations about a DJ people want to see live or a genre of music they are starting to listen to.  It will give you insight into what is on your prospects’ minds and provide an open door for you to help satisfy their craving.Try providing a link to a great article or video that answers their question. This one action could lead to an ongoing dialogue that in turn may lead to a customer relationship later.

5. Connect with the party people and tweet with them

There are two crucial things businesses should focus on when implementing their Twitter strategy.The first is not finding just anyone to follow in hopes that they follow you back, but finding relevant people to follow who are more likely to follow you back. You can bloat your account to 100,000+ followers, but if they are not interested in your content, it gets you nowhere.You need to be using tools such as Follower Wonk, Twellow and Wefollow to find people who are in your region (if you’re a local business) and interested in your industry. Then start following them.

The second is after you find your targeted audience, don’t just tweet at them—tweet with them. Follow their conversations; add in your two cents from time to time. Follow anyone who talks about your brand and thank them for their compliments or help them with their concerns. Follow anyone who talks about the nightlife industry and show why you are an authority.

Doing these things will help you run a successful Twitter campaign that will give your brand exposure as a leader in your industry!

Until then, happy tweeting!