What’s Valentine’s Day all about for the nightlife?  Love? No, I don’t think so! Valentine’s Day is a way for you to make a bunch of extra revenue during the week while singles come out and declare their status publicly.

But what does this celebration mean to nightlife marketing directors? It means it’s time to throw a singles event.  We found some really cool ideas out there, and we’re also going to tell you how to promote them.

Please comment to let us know OTHER ideas.

Shred Your Ex

Guests are encouraged to bring in photos of their exes, and guests and door man will shred the photo at the door. Each patron who brings in a photo will receive a complimentary drink.

Online Promotion Idea:  Facebook Contest

• Facebook:  Contest for person to tell the worst ex story they have experienced.
• Email:  Email the contest out
• Twitter:  Promote the contest to drive traffic to Facebook page
• Website:  Promote the event with RSVP

Speed Dating

Guests sit in VIP areas paired with a person of the opposite sex.  Light music is played, and when the music stops, everyone switches.  You can charge a cover and everyone receives complementary champagne.

Online Promotion Idea:  Eventbrite Integration

• Eventbrite:  Use http://www.eventbrite.com to create your event, manage RSVPs, charge for tickets, and integrate on your site
• Facebook:  Publish the event on Facebook Event
• Website:  Add ticket form to website
• Email:  Email attendees directly from Eventbrite

Ladies “passion party”

Find a vendor that does “passion parties” and have them host one of the biggest ones in your city at your venue.  Invite the ladies to come at 8pm, then open the doors to the gentlemen at 10pm.

Online Promotion Idea:  Eventbrite Integration

• Eventbrite:  Use http://www.eventbrite.com to create your event, manage RSVPs, charge for tickets, and integrate on your site
• Facebook:  Publish the event on Facebook Event
• Website:  Add ticket form to website
• Email:  Email attendees directly from Eventbrite

No-love-song karaoke night

Got a karaoke machine?  Do a no-love-song themed night!

Online Promotion Idea:  Twitter Song Request

• Twitter:  Ask followers to tweet “anti-valentine” songs for Karaoke
• Facebook:  Publish the event on Facebook Event
• Email:  Email the sample song list, people reply to pick the song they want to sing
• Website:  Promote the event with RSVP to pick a song

Zombie Valentines

Encourage your patrons to dress up as zombies in wedding dresses and tuxedos (or anything to do with ‘love’).  Then have everyone show up and give prizes to the best costumes.  All participants receive a free drink.

Online Promotion Idea:  Twitter Flash Mob

• Twitter:  Announce a Flash Mob of Valentines Zombies to attack your venue, along with other venues in the area.  Work together as a team and this could be a deathly scene around your venue’s neighborhood.

Lock & Key Event

This one is pretty common, but the girls get a lock and the guys get a key.  Everyone walks around sticking it to the member of the opposite sex.  You can charge a registration fee since there are hard costs associated.

Online Promotion Idea:  Eventbrite Integration

• Eventbrite:  Use http://www.eventbrite.com to create your event, manage RSVPs, charge for tickets, and integrate on your site
• Facebook:  Publish the event on Facebook Event
• Website:  Add ticket form to website
• Email:  Email attendees directly from Eventbrite

Need help promoting your event online?