6 Easy Tips for Promoters Using Facebook
For small and large venues , promoters see Facebook as must-have tool in their tackle box. How can Facebook give a boost to your next party you ask?
Read on for some pro tips for your events.
1. Login and Get Inspired
Looking for some creative inspiration? Facebook is a good place to start, look at some major brands, clubs for starters. Everyone from Real Estate agents to Vegas MegaClubs are getting in on the social promotion scene on Facebook.
2. Stay in Touch
Foursquare Marketing for Nightclubs, Bars and Lounges (2 of 2 )
This is a continuation of yesterday’s article found here
Adding Specials
Once you’re verified as the owner of a location, you can use Foursquare’s Merchant Platform to create specials to reward your loyal customers. The method for creating specials is pretty self-explanatory, and the wizard walks you through each step as you create your specials. You can have two specials running simultaneously at a given location. Foursquare 3.0 introduced a new group of specials recently:
7 Inspirational Flyer Designs
An artist is a dreamer consenting to dream of the actual world. -George Santayana
Leave a comment to let us know which flyers are you favorite from this week?
5& ADime holding it down!
Love the 80′s Comic book style ..
two flyers from the Overthrow Group this time around =)
Is Your Venue’s Website Tablet Friendly?
The tech world is always changing, and with it the popularity of tablets has only grown in the last two years. This has forced companies to examine how their website will look on a tablet when designed, efficiency is the key since there is a need to serve the customers using this new form of online access. Here are a few things you should think about when making your website tablet friendly.
Avoid Flash, period!
Foursquare Marketing for Nightclubs, Bars and Lounges (1 of 2 )
There are more than 8 million users on Foursquare — imagine there was only 1 million a year ago. This explosive growth means one thing — time to get your clubs on Foursquare. After all, Radio Shack reported that the average Foursquare user spends 3.5 times more at its retail shops compared to the average customer.
The most recent iteration of the location-based app, Foursquare 3.0, expanded the features and made it much easier for less tech savvy clubs to jump on the bandwagon and start marketing. Best of all, it’s free. Foursquare is winning the location-based app game because it has the largest user base [aside from Facebook Places] and it pleases both parties — customers want to be recognized, and clubs need to know who their biggest fans are.
A New Way to Shop for Nightclub Flyer Designs
Get beautifully designed nightclub flyers, customized to your liking, within 24 hours. That’s the elevator pitch from a new online graphic design website called www.nightlifeflyertemplates.com.
Promoter Suite, a suite of brands that help nightlife industry professionals improve their digital marketing, developed the website after seeing a need for beautiful graphic design – done fast – at a reasonable cost.
“The flyers are all ready to go. You just browse the website, find the one that fits the event you need it for, and Nightlife Flyer Templates customizes it to your liking,” says Luis Ramirez, brand manager for the e-commerce website.
3 Efficient Ways to Get More Nightlife Followers on Twitter
One of the biggest hardships that are encountered by nightlife professionals these days is the inability to increase their Twitter following. Now, there are numerous methods you can use to gain more Twitter followers, which are mostly software tools and other methods that are considered unsavory. However, if you really want to experience long term result with your Twitter marketing campaign, you must get a lot Twitter followers the right way. You will need to work hard and not give in, but in the end, what is really important is the type of results you get for your hard work.
5 Reasons Why Your Nightclub Website Isn’t Generating You More Leads
So, what are your venue’s big internet marketing plans for the New Year? Will you be investing more into social media? Will you start blogging? Will you take a more proactive stance with self-promotion? Whatever your online marketing plans, the end goal is likely to attract more people to your venues website in the hopes that the influx of new eyes will translate into new customers, higher liquor sales and new opportunities for your venue. However, you won’t be able to do any of that if your Web site is turning people off, instead of turning them on.
What does SEO mean for Nightlife Professionals?
Here is the official definition of SEO from Wikipedia. Search engine optimization could mean different things to different businesses but let’s all get on the same page and discuss what it isn’t.
SEO is NOT:
- Magic
- A myth
- A fad
- Pixie dust
- Science
- A magic pill that solves all of your business and sales issues
- A Harry Potter invisibility cloak
- I could keep going here, but I think you get the point!
20 Inspirational Nightclub Flyer Designs – Part IV
Many of these designs represent a more artistic and Avant-garde approach to flyer design and are a great source of design inspiration.
We can all use a little inspiration every now and then. I hope the following list of exceptional designs from around the web will convince you to do something brilliant yourself!
Email Marketing Principle 1: You Are Not Your Customer
I really enjoyed reading this post by Kris Kiler from www.mystrategicmarketing.com. I’ve re-posted it here because I feel nightlife marketers have a tendency to do this a lot in their emails.
Happy Reading!
Posted by KRIS KILER on October 7, 2010
One of the biggest obstacles that people face when marketing is…themselves!
PromoterSuite.com: The Future of Online Marketing for Nightlife Professionals
Last week a new product launched that promises to revolutionize online marketing for the nightlife and entertainment. Creating your website with PromoterSuite.com is taking the first step toward taking back control of your website. No longer will you have to rely on web developers or designers to make every little update to your website.
We’re really excited about this product, especially since our blog focuses on online marketing for nightlife professionals! We’ve done a review of the product and we have the scoop for you. Here is what you need to know:
Four Types of People that read Nightclub Emails: You Need to know all Four
As you look around the world of nightlife marketing, you can certainly see significant change happening.
Nightclubs are moving away from one-time dramatic events and moving toward creating solid, long-lasting nights for the long haul. Venues are steering away from marketing about how cool their sound system is, instead embracing sustainability. Even in e-mail, we’re seeing changes come from a strategic perspective.
One of the most exciting changes coming down the road for e-mail is how we look at segments in our e-mail databases (segments are the groups of people that read your emails). Historically, segments have consisted of your tried-and-true responders and non-responders. From there, sub-segments have often included new customers, high-value customers, high-transaction customers, and so on. The approach to e-mail segmentation has typically followed standard direct-marketing practices.
Jersey Shore… Good or Bad for your Venue?
The popularity of The Jersey Shore show has no doubt made the cast members household names. You can’t open a magazine or turn on tv without hearing one of their names mentioned. Even a protein infused vodka company is jumping in on the Jersey Shore phenomenon and have hired Mike (The Situation) Sorrentino for an endorsement deal. There’s is no doubt the buzz lately is all about The Jersey Shore.
Foursquare vs. Facebook Places in the Nightlife
Foursquare vs Facebook Places
I remember reading a couple months ago how facebook made and offer to buy foursquare but they declined their offer and decided not to sell. All I could think about was how stupid foursquare was for not taking the money. I thought to myself.. facebook will just go and build an integrated application for this and it will be the end of foursquare. And sure enough a couple months after, facebook rolls out facebook places. A tool that lets users notify their friends and check in their friends of their whereabouts.
5 Reasons Why Nightclubs Must Adopt Mobile Marketing
In the columns, “5 Things About Mobile Marketing Your Venue Should Consider,” I touched on some ways that mobile is changing nightlife behavior. Today, let’s narrow in on one piece of that puzzle: the importance of mobile to nightclubs, bars and lounges, and why mobile should be part of each nightlife professional’s marketing mix.
Follow the Eyeballs
Today, in the U.S. alone, there are more than 85 million mobile Internet users, according to eMarketer. The consultancy projects that number to reach 100 million by next year. Smartphone growth is clearly driving a sea change here, and other data points to mobile Web access outpacing PC Web access within the next five years, globally.
18 Inspirational “Weekly Event” Flyers
A flyer is only as good as the attention it grabs. Event flyers especially have to stand out, since they’re usually competing with a sea of other flyers.
But for weekly events, using the same flyer can get old. The blog below shows how you can create a “theme” around your graphic designs to keep your flyers looking fresh and new.
When thinking about branding an event flyer, consider this:
- Who is the event target market?
- What theme would best communicate the overall event?
- What design elements would best convey the message and theme?
Increasing Readership for Your E-Newsletter
Those venues that publish e-newsletters spend a huge amount of time writing content for a small amount of people who actually read the articles — or at least that’s the way it can seem at times!
Here are two ways we found to increase the readership for your weekly e-newsletter focused specifically on nightclub emails that promote the week’s line-up:
Foursquare Strategy for your Venue – Loyalty Program Ideas
If you’re addicted to Foursquare, then you know the “special sauce” that makes this application a perfect synergy between social networking, gaming, and business. The Foursquare fad hit Miami about two months ago and I’ve been HOOKED! The application (available on a host of smartphone platforms) does a terrific job mixing social networking with a real business model.
30 Creative Event Posters Designs
Event poster designs need to shoulder three different responsibilities. They need to communicate information clearly, reflect the nature of the event, and look smashing to attract and keep people’s attention. I’ve compiled 30 event poster design samples that have done just that and more. I hope they inspire your imagination and creativity when it’s your turn to produce posters for your next event!
