5 Qualities Your Graphic Design Firm Should Display
In the nightlife, we know how important it is to find a great graphic designer. A graphic design can make or break an event, people always judge a party by it’s cover.
We found this great article written by The Creative Complex with the various characteristics you need to be looking for when hiring a graphic design firm or freelance designer for your jobs.
3 Ways Your Venue Can Run Holiday Deals
The Number 1 reason for following or liking a Nightclub, Bar or Lounge on social networking sites is to receive discounts and special offers to events. We opt into a more personal relationship with a venue or promoter in the hope they will make it worth it by offering us a break on the DJs we love or the bottle service we deserve. And at no time is this more relevant than right now, this holiday season. As a nightclub owner, there are a number of ways for you to cash in capitalize on this growing marketing trend, while also increasing your social media influence.
Opening a Nightclub? Tips for Pre-Opening Online Marketing Efforts
Interview with Opium Group’s Online Marketing Director, Richard Barrenechea
Opening a night club is an exciting time for club owners and their investors. Granted, it’s a pain in the butt to do the planning, financing, licenses and passing code inspections. But as the project begins to come to life, so does the excitement of the “Grand Opening”.
6 Key Design Points to Keep in Mind When Creating or Redesigning your Venue’s Website
Think of your company’s website as a first impression for potential future clients. Is it easy to navigate, and does it clearly convey your business’s products and services? If not, visitors may lose interest and abandon your site, which will not add up to repeat customers.
Here are 6 things to keep in mind when you sit down with your team to strategize your website.
1. Make It Clear to Visitors What Business You Are In
Since you only have a few seconds to engage your visitors and keep them on your site, it’s important that your value proposition and intent be clear the instant customers hit your homepage. Great visual design, animation, and pretty pictures can always enhance a website, but you need to take your business’s message into consideration, too.
Top 5 Reasons to Use WordPress for your Venue or Event Promotion Website
Blogging software WordPress is announcing a number of impressive growth stats today. WordPress is now powering 14.7% of the top million websites in the world, up from 8.5%. And 22 out of every 100 new active domains in the US are running WordPress. These stats apply to both WordPress.com and WordPress.org sites.
In July, WordPress.com blogs passed the 50 million mark. At the time, WordPress revealed that each month, 287 million people account for 2.5 billion pageviews on WordPress.com blogs.
Using Klout to Find Nightclub Promoters – Good Idea vs. Bad Idea
Klout, the San Francisco based company, compares data with other social media sites to determine a user’s influence across their social network. Klout analyses data from various social media sites including Facebook, Twitter and most recently Youtube.
Klout users are given a score between 1 and 100. The higher the score the more influential the user is considered. A high ranking number means the user has a strong influence in their social media community and will likely have many comments, retweets and general participation towards their online activities. Below you can see my Klout score. I’m a feeder of over 3,000 people and am utilizing multiple platforms to their fullest extent, making me somewhat influential.
4 Tricks for Building Your Nightlife Email List
Email isn’t dead. Using weekly email newsletters to stay top of mind with your nightlife audience and keep them up to date on what’s new and exciting at your venue remains a great way to build new and repeat customers. However, before you can use email marketing as a way to leverage clubbers and direct them to your website, you first need their email addresses–and you need to build up a certain amount of trust and interest to make them feel comfortable handing over their inbox to you.
6 Ways Small Venues Can Win With Facebook
Are you seeking a bigger Facebook presence, but have a small budget?
You may see your venue’s efforts on Facebook like David compared to the Goliath mega nightclub businesses enjoy.
There’s a lot that small venues can learn from the way big nightclub management groups approach Facebook, but the separation between your little company and multi-venue groups isn’t as vast as it may sometimes appear.
In this article, we’ll show you six ways you can model your efforts after the successful campaigns run by big nightclubs, and some ways you can even get a leg up on the big guys.
15 Twitter Marketing Tips For Nightlife Pros (Part 1 of 3)
Looking for fresh ideas to improve your nightlife Twitter marketing?
We scoured the internet and sought out cool and innovative twitter habits from nightclubs, bars, lounges and promoters. Here is what we found.
Now’s not the time to let your Twitter marketing go stale.
Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.
How does Twitter fit into your social media marketing?’
What Social Network is the Best to Promote My Event? Amazing Assistant Chart!
Is Flickr good for driving traffic? Can Tumblr help my SEO? These are questions that some of my clients ask me all the time. And for once I have finally found a graphic that lay’s it all out perfectly for you to understand.
If you’re doing any social media marketing, here’s something for your to print out and hang up near your desk as a handy point of reference. CMO.com, has created this amazing chart showcasing which social networks are best for various organizational, CRM and marketing goals.
4 Mistakes in Nightlife Email Marketing
If email seems a little old school to you, you might be right, email turns 40 this year, and it’s being overrun by texting, instant messaging and Facebook messaging.
But email is still useful and universally accepted. In fact, those who make a living in nightlife say there’s never been a better time to do it. And this is because social networks have become such a great support for them.
Dubstep Flyer Inspiration – Part II
Ok, so as I’m sure you all know Dubstep is the new rave and all the kiddies favorite new thing. Ask 10 twenty-somethings that say they love it what it actually is though and 9 of them will look at you like you just asked them to solve a calculus problem without giving them a TI-83 to figure it out.
Point is, its a fad.
We’re not saying its not good, we’re just letting you in on some of the designs so you can ride the wave too! Dubstep’s lifespan is obviously showing to be a longer-than-usual trend, but that’s the perplexity of fads….
Here are some more dubstep flyers for your inspiration.
Dubstep Flyer Inspiration – Part 1
Whether you are like graffiti style visuals, illustration, custom type treatment, electro style artwork, grunge or metal style flyers or something totally unique you can be sure that dubstep flyers can give you all of this in ONE shot! Whether you have a new club night to promote or a venue to create hype about, these flyers have maximum impact and engage with the dubstep audience.
Enjoy these 8, and we’ll be following up with more!
Please comment and let us know what you think.
4 Easy Tips for Marketing on Facebook
Can Facebook actually be used to bring in people, business opportunities and sales to your venue? YES! Myself and my clients do it every day. Follow these 4 tips and you’ll be on your way to Facebook marketing success.
1. Bull Horn
The number-one no-no on Facebook, is broadcasting, instead of providing fans with relevant content and engaging on an continual basis.
With Facebook, nightlife venues of any size can do effective, word-of-mouth marketing at scale for the first time. But its all about authenticity, so if your Venue is not being authentic or engaging with your fan base in a way that feels genuine and honest, the Facebook community will see right through
QR Codes for Your Event
Seeing QR codes everywhere?
Well you can thank smartphones for the most part as they all pretty much come loaded with QR code readers these days and marketers are aware.
Combine this with the fact that they easily enhance any real world promotion, and you have a very powerful new marketing tool in your aresenal. However many new nightlife venues are using it wrong.
What Should a Good QR Code Do?
It should forward users to a mobile-friendly webpage with functionality built for your audience and event. We notice the following themes occur over and over again: Exclusivity, rich media, downloads, social media, incentives like prizes and contests, and contextual relevance. Should all be used to give your audience incentive. For a Nightlife Venue, there are certain Must-Haves for your event.
The New Facebook, What Does It Mean For Nightlife?
Thursday Facebook introduced some of the biggest changes seen on Facebook since its launch. So many changes, that its hard to keep track.
Design
Facebook hasn’t said specifically about how the brand pages functionality will change, but we definitely know DESIGN will be one of the first things marketers will need to update. The example above was created as a “mock-up” and isn’t really Red Bull’s page. It’s just an idea of how it could look.
Marketers turned Publishers
We’re used to calling ourselves nightlife marketers. Now, more than ever, we’ll be “nightlife publishers” on Facebook. Facebook that needs to be programmed, you’ll need to get people to share and interact with more content.
Does Your Nightlife Venue Use QR Codes?
If you are using QR codes to promote your event or venue, consider being more creative about it next time. Here are seven QR codes that I have found, that all businesses not only night life can take inspiration from.
Twitter Analytics for Your Nightlife Venue
How much traffic does your nightlife venue receive from Twitter? Twitter Web Analytics, a new tool announced last Tuesday, should help provide some real statistics to website owners who rely on this information network for their content distribution.
Twitter Web Analytics was built to give website owners more data on how effective their Twitter campaigns and help optimize performance. It’s powered by BackType, owned by Twitter as of July.
Twitter Web Analytics, will help nightlife venues and their websites understand three key things: How much of their original content is being shared on Twitter, how much traffic Twitter is sending their way and how well their Tweet Buttons are performing.
Using Facebook Metrics for Your Nightlife Venue
If you’re a nightclub or lounge using Facebook to market your venue or event, you’ve probably invested a lot of time and effort, and maybe even a good amount of capital, into that. And, if you are like me.. you want to see a return.
Really, the only way to do gauge the success of your Facebook marketing efforts is by analyzing metrics. This is where the fun begins. There are so many metrics that you can look at, but only a few that actually matter.
Let’s look at which Facebook metrics matter and how to track them.
