NYE Mini-Site Showcase – 5 Great Examples
A minisite is a website by which you offer info about one specific product. These are GREAT for the nightlife because we’re always promoting one specific event. Typically, you’ll want to enhance the site with various multimedia content, such as video, and accompanied by a visually beautiful digital design which complements the event well.
As New Years rolls around, we’re already getting a taste of great graphic design and web development in the area of NYE Mini-Sites. Feast your eyes with these examples, it’s not too late to get yours up to par!
5 Ways Promoters can be more Pursuasive on Social Media
Promoters, we’re always looking for ways to increase our bottle sales and attendance to events. The best way to do this is by relationship building. Now that our entire lives are on social media, there are some rules that you need to follow to help you be persuasive about your events and promotions.
I share those tactics below and analyze how they can best be applied to a social media audience.
1. Reciprocation – You Give and You Get
It’s the oldest trick in the book. Reciprocation is built upon the assumption that if you give something as a gift and then ask the recipient for a favor, they’ll respond with what you’re asking for.
5 Qualities Your Graphic Design Firm Should Display
In the nightlife, we know how important it is to find a great graphic designer. A graphic design can make or break an event, people always judge a party by it’s cover.
We found this great article written by The Creative Complex with the various characteristics you need to be looking for when hiring a graphic design firm or freelance designer for your jobs.
3 Ways Your Venue Can Run Holiday Deals
The Number 1 reason for following or liking a Nightclub, Bar or Lounge on social networking sites is to receive discounts and special offers to events. We opt into a more personal relationship with a venue or promoter in the hope they will make it worth it by offering us a break on the DJs we love or the bottle service we deserve. And at no time is this more relevant than right now, this holiday season. As a nightclub owner, there are a number of ways for you to cash in capitalize on this growing marketing trend, while also increasing your social media influence.
Opening a Nightclub? Tips for Pre-Opening Online Marketing Efforts
Interview with Opium Group’s Online Marketing Director, Richard Barrenechea
Opening a night club is an exciting time for club owners and their investors. Granted, it’s a pain in the butt to do the planning, financing, licenses and passing code inspections. But as the project begins to come to life, so does the excitement of the “Grand Opening”.
6 Key Design Points to Keep in Mind When Creating or Redesigning your Venue’s Website
Think of your company’s website as a first impression for potential future clients. Is it easy to navigate, and does it clearly convey your business’s products and services? If not, visitors may lose interest and abandon your site, which will not add up to repeat customers.
Here are 6 things to keep in mind when you sit down with your team to strategize your website.
1. Make It Clear to Visitors What Business You Are In
Since you only have a few seconds to engage your visitors and keep them on your site, it’s important that your value proposition and intent be clear the instant customers hit your homepage. Great visual design, animation, and pretty pictures can always enhance a website, but you need to take your business’s message into consideration, too.
Top 5 Reasons to Use WordPress for your Venue or Event Promotion Website
Blogging software WordPress is announcing a number of impressive growth stats today. WordPress is now powering 14.7% of the top million websites in the world, up from 8.5%. And 22 out of every 100 new active domains in the US are running WordPress. These stats apply to both WordPress.com and WordPress.org sites.
In July, WordPress.com blogs passed the 50 million mark. At the time, WordPress revealed that each month, 287 million people account for 2.5 billion pageviews on WordPress.com blogs.
Using Klout to Find Nightclub Promoters – Good Idea vs. Bad Idea
Klout, the San Francisco based company, compares data with other social media sites to determine a user’s influence across their social network. Klout analyses data from various social media sites including Facebook, Twitter and most recently Youtube.
Klout users are given a score between 1 and 100. The higher the score the more influential the user is considered. A high ranking number means the user has a strong influence in their social media community and will likely have many comments, retweets and general participation towards their online activities. Below you can see my Klout score. I’m a feeder of over 3,000 people and am utilizing multiple platforms to their fullest extent, making me somewhat influential.
4 Tricks for Building Your Nightlife Email List
Email isn’t dead. Using weekly email newsletters to stay top of mind with your nightlife audience and keep them up to date on what’s new and exciting at your venue remains a great way to build new and repeat customers. However, before you can use email marketing as a way to leverage clubbers and direct them to your website, you first need their email addresses–and you need to build up a certain amount of trust and interest to make them feel comfortable handing over their inbox to you.
6 Ways Small Venues Can Win With Facebook
Are you seeking a bigger Facebook presence, but have a small budget?
You may see your venue’s efforts on Facebook like David compared to the Goliath mega nightclub businesses enjoy.
There’s a lot that small venues can learn from the way big nightclub management groups approach Facebook, but the separation between your little company and multi-venue groups isn’t as vast as it may sometimes appear.
In this article, we’ll show you six ways you can model your efforts after the successful campaigns run by big nightclubs, and some ways you can even get a leg up on the big guys.
