Online Marketing Tips for Nightlife and Entertainment Professionals

One step that gets overlooked in most Nightlife social media strategies is how companies go about thanking their audience and customers. Your customers and audiences play a significant role in whether your online marketing strategy will succeed, especially if it focuses around social media. Saying “thank you” is now just as important as understanding where and how to communicate with them.

Don’t Say Thank You With Your Own Products or Services

Unless you give your customers a key to your venue, saying “thank you” with your own “stuff” comes off as self serving and a bit tacky. This amounts to silently saying, “I’m too lazy to get you a gift that you’d appreciate.”

Hip-Hop is hardly subculture when it’s in every country, in hundreds of different languages and you’ve got companies like General Motors sponsoring the BET music awards. It’s everywhere from the inner cities and Suburbs of America to South Africa, Russia,Poland, Japan…You name it, it’s there.

Great graphic designers have taken note of this and you can see it all over marketing pieces. A picture is worth a thousand words. The proverb has been passed around for generations. But what the proverb fails to note is that the presentation of the picture sets the tone of those words, which can mean the difference between effectively delivering a message and saying nothing at all. When producing a hip hop flyer, you’re presenting to a hip hop subculture, so you have to get your message across and simultaneously establish an urban image.

Nightlife professionals, as you prepare for 2010, there’s one thing you can count on: your job in online marketing won’t get any easier compared to last year or the year before that.

Why?

The proliferation of consumer devices, technology advances such as real-time search, and the popularity of social networks all bring new complexity to marketing strategies.

That means you need to figure out how to connect with consumers who are playing FarmVille and Mafia Wars, friending and unfriending each other, shooting and posting video and photos, tweeting, and more.

In case you’ve missed the past couple of posts about design, we’ve been having a little excitement by introducing fresh collections of “Inspirational Flyer Designs”.  Chances are you could use some places to get inspiration for those days when the creative juices aren’t aligned and your thoughts aren’t clicking like they should.  We’ve compiled a list to get your mind ticking.

Note:  This list is compiled by using some variables like Design appeal, great interface, graphical enhancement, unique concept, brilliant personalities and styles etc.  If you think your designs deserve a spot on our top 20, send us a link to your portfolio.

There is good news of sorts on the economic front. If you believe Federal Reserve Chairman Ben Bernanke, the recession is likely over and the nation’s economy is on the road to recovery. But for the Nightclubs and Lounges (that survived) who have had to weather the economic storm with diminished resources, the outlook isn’t so rosy yet.  Cash-strapped Nightclub owners are still scrambling to do more with less, including promoting.

Over the last months, we’ve analyzed numerous Nightclub Web designs, observing emerging trends and weighing the merits of numerous design decisions and coding solutions. In this post, we present the Top 10 Nightclub Websites for 2009.

What makes a “Top Nightclub Website”?  Great question!

Our list shows exemplary websites that are pursuing “best practices” in website design & Internet communications.  They are judged on their developments, new design elements and new graphic approaches.

We, as nightlife professionals engaging this online revolution, have far more options than ever before to execute creative geo-targeted online media plans. Keeping up with the latest offerings in local can be overwhelming.

Considerations for Local Online Media Planning

Building a robust local media plan can be more challenging to source, can take more time, and requires considerable strategic thinking. When developing a geo-targeted media plan, consider these several important factors: 

• How long do you have to deliver the campaign? (Since geo-targeting narrows the reach, the shorter the campaign duration, the more likely you’ll have to plan to buy more diverse placements in order to reach the goal in time.)
   

Last week, I had to make a special visit to a restaurant on South Beach. As I was sitting there reading my menu, I noticed how well the bus boy anticipated the needs of the waiter. Through a series of hand signals, the bus boy always had the exact item the waiter was needed done.

It made me think about how nightclubs treat their site visitors. Are you anticipating their needs? Are you streamlining the process? Are you making it easy for them? Do they struggle through your process? A few things jumped out at me:

For every comment received on our Blog in December 2009, The Creative Complex will donate $1 to www.charitywater.org.  Every 20 comments can give one person clean, safe drinking water for 20 years.

Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.

Doesn’t that make you thirtsy to start commenting?  We hope so!

Creative Designs are known for two qualities above all others…their differentiability and uniqueness among others. When we look at Designing history, time and again we see the amazing feats we’ve accomplished through a vision will and a brilliant determination. In a New Era of Web Designing, most of us are firm believers of Creative Designs along with Good Content.

In case you’ve missed the past couple of posts about design & development, we’ve been having a little excitement by introducing one more fresh collection of “Inspirational Flyer Designs”.

This list is compiled by using some variables like Design appeal, great interface, graphical enhancement, unique concept, brilliant personalities and styles etc.   Chances are you could use some places to get inspiration for those days when the creative juices aren’t aligned and your thoughts aren’t clicking like they should. We’ve compiled a list to get your mind ticking.

Event Planners:  A great idea would be to use this as a starting point for your designers.  We’ve included a variety of styles, colors, looks, and feels so that you can guide your designers to the best possible design for your events.

So kick back and let your senses run wild as we bring you 20 inspirational flyer designs for the month of November 2009 packed full of inspiration.