Those venues that publish e-newsletters spend a huge amount of time writing content for a small amount of people who actually read the articles — or at least that’s the way it can seem at times!

Here are two ways we found to increase the readership for your weekly e-newsletter focused specifically on nightclub emails that promote the week’s line-up:

Post Articles in the sections of Relevant Social Media outlets:

Each week, after you broadcast the line-up, have an assistant post it to nightlife groups on Facebook. By now we hope your venue has a “group” page and a “Fan” page on Facebook. If you have a Fan Page on Facebook, update your status with the latest email you sent out. If you have a group page, send a message to all of the members announcing the line-up for the weekend is up on the latest newsletter email.

If your venue has a twitter account, tweet that you just sent the email out with a link to the email. Within a week of posting, I guarantee that you’ll have more hits back to your site from that email.

Display Links to Past E-Newsletters in Your Current Issue

Ok, this could seem kind of dumb. Why would I want people to see LAST week’s line-up?Look at it from this approach: “What You Missed in the Previous 3 Weeks”. Now you’re boasting about what a great line-up of events they missed last week. Now a reader forwards that email to a friend and says “look what we missed last week” and now you might have another subscriber.

Do you have any other tips and tricks? Share them by commenting below.