Posts from — February 2010

It boggles my mind how nightclubs are still sending so many one-off emails about upcoming events.  Moreover, it kills me to see how the ones that are sending newsletter style emails are still not producing them effectively. It’s not rocket science. But I still come across clients that are missing the basics.

Here are some tips to get you started — or to help you quickly review your existing e-mail newsletter and confirm that you’re still in line with best practices to make it successful.

It’s All About the Reader, Not You

If Twitter is all about answering that seemingly simplest of questions, “What are you doing now?” then the newest location-based services are all about answering the more intriguing question, “What are you doing next?” The new location-based check-in services encourage people to share what they like, dislike, and generally think others might find interesting about the place they’re at right now in the context of the decision they’re about to make. As a nightlife marketer, these new check-in services, powered by social Web technology, are worth taking the time to understand.