Posts from — January 2010

One step that gets overlooked in most Nightlife social media strategies is how companies go about thanking their audience and customers. Your customers and audiences play a significant role in whether your online marketing strategy will succeed, especially if it focuses around social media. Saying “thank you” is now just as important as understanding where and how to communicate with them.

Don’t Say Thank You With Your Own Products or Services

Unless you give your customers a key to your venue, saying “thank you” with your own “stuff” comes off as self serving and a bit tacky. This amounts to silently saying, “I’m too lazy to get you a gift that you’d appreciate.”

Hip-Hop is hardly subculture when it’s in every country, in hundreds of different languages and you’ve got companies like General Motors sponsoring the BET music awards. It’s everywhere from the inner cities and Suburbs of America to South Africa, Russia,Poland, Japan…You name it, it’s there.

Great graphic designers have taken note of this and you can see it all over marketing pieces. A picture is worth a thousand words. The proverb has been passed around for generations. But what the proverb fails to note is that the presentation of the picture sets the tone of those words, which can mean the difference between effectively delivering a message and saying nothing at all. When producing a hip hop flyer, you’re presenting to a hip hop subculture, so you have to get your message across and simultaneously establish an urban image.

Nightlife professionals, as you prepare for 2010, there’s one thing you can count on: your job in online marketing won’t get any easier compared to last year or the year before that.

Why?

The proliferation of consumer devices, technology advances such as real-time search, and the popularity of social networks all bring new complexity to marketing strategies.

That means you need to figure out how to connect with consumers who are playing FarmVille and Mafia Wars, friending and unfriending each other, shooting and posting video and photos, tweeting, and more.