Posts from — December 2009

In case you’ve missed the past couple of posts about design, we’ve been having a little excitement by introducing fresh collections of “Inspirational Flyer Designs”.  Chances are you could use some places to get inspiration for those days when the creative juices aren’t aligned and your thoughts aren’t clicking like they should.  We’ve compiled a list to get your mind ticking.

Note:  This list is compiled by using some variables like Design appeal, great interface, graphical enhancement, unique concept, brilliant personalities and styles etc.  If you think your designs deserve a spot on our top 20, send us a link to your portfolio.

There is good news of sorts on the economic front. If you believe Federal Reserve Chairman Ben Bernanke, the recession is likely over and the nation’s economy is on the road to recovery. But for the Nightclubs and Lounges (that survived) who have had to weather the economic storm with diminished resources, the outlook isn’t so rosy yet.  Cash-strapped Nightclub owners are still scrambling to do more with less, including promoting.

Over the last months, we’ve analyzed numerous Nightclub Web designs, observing emerging trends and weighing the merits of numerous design decisions and coding solutions. In this post, we present the Top 10 Nightclub Websites for 2009.

What makes a “Top Nightclub Website”?  Great question!

Our list shows exemplary websites that are pursuing “best practices” in website design & Internet communications.  They are judged on their developments, new design elements and new graphic approaches.

We, as nightlife professionals engaging this online revolution, have far more options than ever before to execute creative geo-targeted online media plans. Keeping up with the latest offerings in local can be overwhelming.

Considerations for Local Online Media Planning

Building a robust local media plan can be more challenging to source, can take more time, and requires considerable strategic thinking. When developing a geo-targeted media plan, consider these several important factors: 

• How long do you have to deliver the campaign? (Since geo-targeting narrows the reach, the shorter the campaign duration, the more likely you’ll have to plan to buy more diverse placements in order to reach the goal in time.)
   

Last week, I had to make a special visit to a restaurant on South Beach. As I was sitting there reading my menu, I noticed how well the bus boy anticipated the needs of the waiter. Through a series of hand signals, the bus boy always had the exact item the waiter was needed done.

It made me think about how nightclubs treat their site visitors. Are you anticipating their needs? Are you streamlining the process? Are you making it easy for them? Do they struggle through your process? A few things jumped out at me: