Posts from — October 2009

We knew it was going to happen eventually, but many digital marketers were taken somewhat by surprise when it happened all at once. Seemingly overnight, the era of social search dawned. Bing just started to incorporate tweets into search results, with Google right on its heels.

Then Google announced social search. Unlike most Google rollouts, it’s available to everyone right off the bat (so if you’re still pining for a Google Wave or Voice invitation, at least you’ve got something new from the company to keep you busy in the meantime).

Attracting more people to your club can be a real challenge especially with other clubs competing for the same. Nevertheless your venue and event can stand out from the rest by using an effective promotional campaign. Nightclub flyers are the most cost-effective promotional materials used in attracting a good crowd.

Designing your event’s flyer requires great attention and effort, because your design must be creative and impactful. Considering your target audience is very important when designing your nightclub flyers. Here are a few steps that will help you create the best flyer for your nightclub’s event.

There’s been a lot of buzz lately about video in e-mail. The Email Experience Council (EEC) hosted a Webinar on the topic, and many in the industry are proclaiming 2009 the year of video in e-mail.

As a result, I have clients inquiring about including video in their e-mail messages. It’s an exciting new way to use e-mail, but as with any technology you shouldn’t use it just because it’s “cool.” You only want to use it if it can get more people to your venue (or whatever your business goals are).