Posts from — September 2009

 
In March I wrote an article titled “Should My Venue Have a Twitter Account?”.  It’s been 6 months, and Twitter has seen the death of Michael Jackson, Kanye West’s “jackass” moment, and a slew of other headlines that nearly shut the social media giant down.  I hope my question has become rhetorical.

When we all first got into the Social site scene, we realized that it was an easy opportunity for us to grow and grow our lists. Subscribers, Followers and Friends… the more the better! But I ask that you consider this:

• If someone subscribes to your account/feed, does that mean they read or visit it religiously?
   
• On Twitter, unless you tweet at the same moment that your follower is reading, they may miss your message.
   
• How many times have you become a Facebook fan or Group Subscriber without ever returning back to that page?