Posts from — July 2009

Times are tough for the nightlife and entertainment industry. Nightclubs are cutting marketing budgets and staff; venues are looking to do more sales with less upfront investment and fewer people.

Recent statistics show that developing an effective e-mail marketing program is more important than ever. There are ways to make your e-mail marketing efforts a key part of weathering this storm.

Why e-mail? Lets face it, on the business side it’s very cost effective. Who wants to print flyers or pay tons of money to a street team? If you’re a marketer using sound and consistent email marketing practices, you know it’s quite effective.

Start a conversation with a search engine marketer and things can get geeky fast. There’s talk about spiders, breadcrumb navigation, and duplicate content. If you want to see a search marketer’s eyes light up, mention universal search and algorithms. Then there’s the great divide: those search engine marketers who work on paid search campaigns and those who toil on SEO, also known as organic or natural search.

Some nightlife marketers view mobile too narrowly. They see it as a digital channel limited to cell phones, best used as a 160-character text-messaging machine. Unfortunately, that mindset limits mobile marketing’s full potential.

Let’s look at five things marketers may overlook when evaluating mobile marketing plans.

1.    Mobile Is More Than Cell Phones

Mobile marketing is about mobile consumers, not devices.

I guess the first question is: What is Behance? The Behance Network is a platform for creative portfolios, projects, and collaborations. Visit www.behance.net to see thousands of portfolios.

Why are we telling you this? The nightlife is always about cutting edge. That applies also to the graphic designers used to create your marketing pieces.