Posts from — May 2009

Hip-Hop is hardly subculture when it’s in every country, in hundreds of different languages and you’ve got companies like General Motors sponsoring the BET music awards. It’s everywhere from the inner cities and Suburbs of America to South Africa, Russia,Poland, Japan…You name it, it’s there.

Great graphic designers have taken note of this and you can see it all over marketing pieces. A picture is worth a thousand words. The proverb has been passed around for generations. But what the proverb fails to note is that the presentation of the picture sets the tone of those words, which can mean the difference between effectively delivering a message and saying nothing at all. When producing a hip hop flyer, you’re presenting to a hip hop subculture, so you have to get your message across and simultaneously establish an urban image.