Posts from — February 2009

The challenge of all new media is to not use them like the old media.  With social media (Facebook, MySpace, YouTube), we are moving to an era of use. When we first started using social media to promote events, we simply posted events and hoped the word would spread, taking advantage of the number of visitors to sites like MySpace and Facebook.  Then there was the “customize your MySpace” page era which was integrating a company presence into a site and a community. The companies taking such great advantage of MySpace right now are the best examples (Mansion, Prive Las Vegas).