Online Marketing Tips for Nightlife & Entertainment Professionals

NYE Mini-Site Showcase – 5 Great Examples

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A minisite is a website by which you offer info about one specific product. These are GREAT for the nightlife because we’re always promoting one specific event. Typically, you’ll want to enhance the site with various multimedia content, such as video, and accompanied by a visually beautiful digital design which complements the event well.

As New Years rolls around, we’re already getting a taste of great graphic design and web development in the area of NYE Mini-Sites. Feast your eyes with these examples, it’s not too late to get yours up to par!

6 Key Design Points to Keep in Mind When Creating or Redesigning your Venue’s Website

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Think of your company’s website as a first impression for potential future clients. Is it easy to navigate, and does it clearly convey your business’s products and services? If not, visitors may lose interest and abandon your site, which will not add up to repeat customers.

Here are 6 things to keep in mind when you sit down with your team to strategize your website.

1.  Make It Clear to Visitors What Business You Are In

Since you only have a few seconds to engage your visitors and keep them on your site, it’s important that your value proposition and intent be clear the instant customers hit your homepage.  Great visual design, animation, and pretty pictures can always enhance a website, but you need to take your business’s message into consideration, too.

28
Nov 2011
AUTHOR Alex Miranda
COMMENTS No Comments

Top 5 Reasons to Use WordPress for your Venue or Event Promotion Website

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Blogging software WordPress is announcing a number of impressive growth stats today. WordPress is now powering 14.7% of the top million websites in the world, up from 8.5%. And 22 out of every 100 new active domains in the US are running WordPress. These stats apply to both WordPress.com and WordPress.org sites.

In July, WordPress.com blogs passed the 50 million mark. At the time, WordPress revealed that each month, 287 million people account for 2.5 billion pageviews on WordPress.com blogs.

28
Nov 2011
AUTHOR Alex Miranda
COMMENTS No Comments

5 Reasons Why Your Nightclub Website Isn’t Generating You More Leads

So, what are your venue’s big internet marketing plans for the New Year? Will you be investing more into social media? Will you start blogging? Will you take a more proactive stance with self-promotion? Whatever your online marketing plans, the end goal is likely to attract more people to your venues website in the hopes that the influx of new eyes will translate into new customers, higher liquor sales and new opportunities for your venue.  However, you won’t be able to do any of that if your Web site is turning people off, instead of turning them on.

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Jan 2011
AUTHOR Manny De Amat
COMMENTS No Comments

10 Inspirational Nightclub Website Designs (and why)

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Over the last months, we’ve analyzed numerous Nightclub Web designs, observing emerging trends and weighing the merits of numerous design decisions and coding solutions. In this post, we present the Top 10 Nightclub Websites for 2009.

What makes a “Top Nightclub Website”? Great question!

Our list shows exemplary websites that are pursuing “best practices” in website design & Internet communications. They are judged on their developments, new design elements and new graphic approaches.

Redesigning your Venue’s Website? 21 Factors to Consider

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Redesigning a website can be a very involved process, and it is important to properly plan and consider the necessary factors that will make or break the redesign. You want the web design process to run smoothly, so help your developer out by identifying the good and bad things about your old website. This will give us a better understanding of how we should design your site.

How important is my Website?

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www.mansionmiami.com

It’s amazing how I still see nightclubs, bars, and lounges not taking their website seriously. The website should be done even BEFORE your opening day! Still, folks are struggling for Web site budget. Many venues have made this a capital expenditure after revenue is generated. Really, it’s the cost of doing business.

So the marketing should control Web site investments, but the business operation must pay for it. Nothing will have a greater effect on your company’s sales than its Web site.

Consider these stats and trends from recent published reports: