10 Critical Items You Should Provide to Your Nightlife Website Designer
Need a website designed? Are you thinking of redesigning your current website? Before you start sinking money into this project, there are some rules to this game so you can save time, money and heart-ache.
Alex Miranda of The Creative Complex, the famed Miami-based nightlife graphic design firm, offer his advice to nightclub owners and promoters on what items he’s always required his clients to send him before any project gets started.
- Create a List of Pages – Most nightclubs and promoters have the same needs: about, galleries, events, contact, tickets, and press. Some more, some less. Decide with your team.
15 Digital Marketing Tools for Venues & Promoters from the 2012 Nightclub & Bar Trade Show
A couple of weeks ago we were at the Nightclub & Bar Trade show and Convention in Las Vegas. We were there to cover the entire show. A key component of the show was the exhibit hall, with 662 exhibiting companies from beer to liquor to DJ lighting equipment.
We were interested in products & services that we could bring back to our readers that is relevant to our blog. We blog about “online marketing tips for nightlife and entertainment professionals.” So we sought out to find online marketing products that would be of interest to you.
10 Essential Features Every Good Nightclub Website Should Have
So your venue has a website. We design can be a daunting process, I’ve made hundreds of them in my time. In fact, The Creative Complex (my company) specifically makes nightclub websites. I can speak eloquently on the subject, so please read carefully. I can tell you what you need to have on your site … and what you can probably do without (like crazy Flash intros).
A Location Relevant URL
I think every venue needs to have the city location in their name. How many “Bamboo Lounge” are there in the world? How many are in Miami? Securing a location relevant URL along with your venue name is a must.
NYE Mini-Site Showcase – 5 Great Examples
A minisite is a website by which you offer info about one specific product. These are GREAT for the nightlife because we’re always promoting one specific event. Typically, you’ll want to enhance the site with various multimedia content, such as video, and accompanied by a visually beautiful digital design which complements the event well.
As New Years rolls around, we’re already getting a taste of great graphic design and web development in the area of NYE Mini-Sites. Feast your eyes with these examples, it’s not too late to get yours up to par!
6 Key Design Points to Keep in Mind When Creating or Redesigning your Venue’s Website
Think of your company’s website as a first impression for potential future clients. Is it easy to navigate, and does it clearly convey your business’s products and services? If not, visitors may lose interest and abandon your site, which will not add up to repeat customers.
Here are 6 things to keep in mind when you sit down with your team to strategize your website.
1. Make It Clear to Visitors What Business You Are In
Since you only have a few seconds to engage your visitors and keep them on your site, it’s important that your value proposition and intent be clear the instant customers hit your homepage. Great visual design, animation, and pretty pictures can always enhance a website, but you need to take your business’s message into consideration, too.
Top 5 Reasons to Use WordPress for your Venue or Event Promotion Website
Blogging software WordPress is announcing a number of impressive growth stats today. WordPress is now powering 14.7% of the top million websites in the world, up from 8.5%. And 22 out of every 100 new active domains in the US are running WordPress. These stats apply to both WordPress.com and WordPress.org sites.
In July, WordPress.com blogs passed the 50 million mark. At the time, WordPress revealed that each month, 287 million people account for 2.5 billion pageviews on WordPress.com blogs.
5 Reasons Why Your Nightclub Website Isn’t Generating You More Leads
So, what are your venue’s big internet marketing plans for the New Year? Will you be investing more into social media? Will you start blogging? Will you take a more proactive stance with self-promotion? Whatever your online marketing plans, the end goal is likely to attract more people to your venues website in the hopes that the influx of new eyes will translate into new customers, higher liquor sales and new opportunities for your venue. However, you won’t be able to do any of that if your Web site is turning people off, instead of turning them on.
PromoterSuite.com: The Future of Online Marketing for Nightlife Professionals
Last week a new product launched that promises to revolutionize online marketing for the nightlife and entertainment. Creating your website with PromoterSuite.com is taking the first step toward taking back control of your website. No longer will you have to rely on web developers or designers to make every little update to your website.
We’re really excited about this product, especially since our blog focuses on online marketing for nightlife professionals! We’ve done a review of the product and we have the scoop for you. Here is what you need to know:
12 tips to jump start your Nightclub’s online marketing
There is good news of sorts on the economic front. If you believe Federal Reserve Chairman Ben Bernanke, the recession is likely over and the nation’s economy is on the road to recovery. But for the Nightclubs and Lounges (that survived) who have had to weather the economic storm with diminished resources, the outlook isn’t so rosy yet. Cash-strapped Nightclub owners are still scrambling to do more with less, including promoting.
Since the debut of NightlifeMarketingResource.com in February, we’ve talked about ways to successfully use your website to generate buzz about your nightlife venue online. As the year draws to a close, @NightlifeMR gives you an early holiday present: 12 ways to jump start your 2010 venue’s marketing plan before the New Year.
10 Inspirational Nightclub Website Designs (and why)
Over the last months, we’ve analyzed numerous Nightclub Web designs, observing emerging trends and weighing the merits of numerous design decisions and coding solutions. In this post, we present the Top 10 Nightclub Websites for 2009.
What makes a “Top Nightclub Website”? Great question!
Our list shows exemplary websites that are pursuing “best practices” in website design & Internet communications. They are judged on their developments, new design elements and new graphic approaches.
Comments for Water
For every comment received on our Blog in December 2009, The Creative Complex will donate $1 to www.charitywater.org. Every 20 comments can give one person clean, safe drinking water for 20 years.
Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.
Doesn’t that make you thirtsy to start commenting? We hope so!
Redesigning your Venue’s Website? 21 Factors to Consider
Redesigning a website can be a very involved process, and it is important to properly plan and consider the necessary factors that will make or break the redesign. You want the web design process to run smoothly, so help your developer out by identifying the good and bad things about your old website. This will give us a better understanding of how we should design your site.
How important is my Website?
www.mansionmiami.com
It’s amazing how I still see nightclubs, bars, and lounges not taking their website seriously. The website should be done even BEFORE your opening day! Still, folks are struggling for Web site budget. Many venues have made this a capital expenditure after revenue is generated. Really, it’s the cost of doing business.
So the marketing should control Web site investments, but the business operation must pay for it. Nothing will have a greater effect on your company’s sales than its Web site.
Consider these stats and trends from recent published reports:
Customer Service Online….It’s Even More Important Now
It’s easy to complain about customer service departments for clubs: they always seem to be less service and more of an annoyance and sometimes are even non-existent. But with so many venues struggling to keep hold of customers, I’m left wondering if they realize their customer service departments are a huge part of the problem. In this economy, you must put your best feet forward on all customer-facing fronts. Today we’ll look at some best practices for customer service, along with some good and bad examples.
Make Your Contact Information Easy to Find
