4 Easy Tips for Marketing on Facebook
Can Facebook actually be used to bring in people, business opportunities and sales to your venue? YES! Myself and my clients do it every day. Follow these 4 tips and you’ll be on your way to Facebook marketing success.
1. Bull Horn
The number-one no-no on Facebook, is broadcasting, instead of providing fans with relevant content and engaging on an continual basis.
With Facebook, nightlife venues of any size can do effective, word-of-mouth marketing at scale for the first time. But its all about authenticity, so if your Venue is not being authentic or engaging with your fan base in a way that feels genuine and honest, the Facebook community will see right through
QR Codes for Your Event
Seeing QR codes everywhere?
Well you can thank smartphones for the most part as they all pretty much come loaded with QR code readers these days and marketers are aware.
Combine this with the fact that they easily enhance any real world promotion, and you have a very powerful new marketing tool in your aresenal. However many new nightlife venues are using it wrong.
What Should a Good QR Code Do?
It should forward users to a mobile-friendly webpage with functionality built for your audience and event. We notice the following themes occur over and over again: Exclusivity, rich media, downloads, social media, incentives like prizes and contests, and contextual relevance. Should all be used to give your audience incentive. For a Nightlife Venue, there are certain Must-Haves for your event.
The New Facebook, What Does It Mean For Nightlife?
Thursday Facebook introduced some of the biggest changes seen on Facebook since its launch. So many changes, that its hard to keep track.
Design
Facebook hasn’t said specifically about how the brand pages functionality will change, but we definitely know DESIGN will be one of the first things marketers will need to update. The example above was created as a “mock-up” and isn’t really Red Bull’s page. It’s just an idea of how it could look.
Marketers turned Publishers
We’re used to calling ourselves nightlife marketers. Now, more than ever, we’ll be “nightlife publishers” on Facebook. Facebook that needs to be programmed, you’ll need to get people to share and interact with more content.
Twitter Analytics for Your Nightlife Venue
How much traffic does your nightlife venue receive from Twitter? Twitter Web Analytics, a new tool announced last Tuesday, should help provide some real statistics to website owners who rely on this information network for their content distribution.
Twitter Web Analytics was built to give website owners more data on how effective their Twitter campaigns and help optimize performance. It’s powered by BackType, owned by Twitter as of July.
Twitter Web Analytics, will help nightlife venues and their websites understand three key things: How much of their original content is being shared on Twitter, how much traffic Twitter is sending their way and how well their Tweet Buttons are performing.
Using Facebook Metrics for Your Nightlife Venue
If you’re a nightclub or lounge using Facebook to market your venue or event, you’ve probably invested a lot of time and effort, and maybe even a good amount of capital, into that. And, if you are like me.. you want to see a return.
Really, the only way to do gauge the success of your Facebook marketing efforts is by analyzing metrics. This is where the fun begins. There are so many metrics that you can look at, but only a few that actually matter.
Let’s look at which Facebook metrics matter and how to track them.
6 Easy Tips for Promoters Using Facebook
For small and large venues , promoters see Facebook as must-have tool in their tackle box. How can Facebook give a boost to your next party you ask?
Read on for some pro tips for your events.
1. Login and Get Inspired
Looking for some creative inspiration? Facebook is a good place to start, look at some major brands, clubs for starters. Everyone from Real Estate agents to Vegas MegaClubs are getting in on the social promotion scene on Facebook.
2. Stay in Touch
Foursquare Marketing for Nightclubs, Bars and Lounges (2 of 2 )
This is a continuation of yesterday’s article found here
Adding Specials
Once you’re verified as the owner of a location, you can use Foursquare’s Merchant Platform to create specials to reward your loyal customers. The method for creating specials is pretty self-explanatory, and the wizard walks you through each step as you create your specials. You can have two specials running simultaneously at a given location. Foursquare 3.0 introduced a new group of specials recently:
Foursquare Marketing for Nightclubs, Bars and Lounges (1 of 2 )
There are more than 8 million users on Foursquare — imagine there was only 1 million a year ago. This explosive growth means one thing — time to get your clubs on Foursquare. After all, Radio Shack reported that the average Foursquare user spends 3.5 times more at its retail shops compared to the average customer.
The most recent iteration of the location-based app, Foursquare 3.0, expanded the features and made it much easier for less tech savvy clubs to jump on the bandwagon and start marketing. Best of all, it’s free. Foursquare is winning the location-based app game because it has the largest user base [aside from Facebook Places] and it pleases both parties — customers want to be recognized, and clubs need to know who their biggest fans are.
3 Efficient Ways to Get More Nightlife Followers on Twitter
One of the biggest hardships that are encountered by nightlife professionals these days is the inability to increase their Twitter following. Now, there are numerous methods you can use to gain more Twitter followers, which are mostly software tools and other methods that are considered unsavory. However, if you really want to experience long term result with your Twitter marketing campaign, you must get a lot Twitter followers the right way. You will need to work hard and not give in, but in the end, what is really important is the type of results you get for your hard work.
PromoterSuite.com: The Future of Online Marketing for Nightlife Professionals
Last week a new product launched that promises to revolutionize online marketing for the nightlife and entertainment. Creating your website with PromoterSuite.com is taking the first step toward taking back control of your website. No longer will you have to rely on web developers or designers to make every little update to your website.
We’re really excited about this product, especially since our blog focuses on online marketing for nightlife professionals! We’ve done a review of the product and we have the scoop for you. Here is what you need to know:
Foursquare vs. Facebook Places in the Nightlife
Foursquare vs Facebook Places
I remember reading a couple months ago how facebook made and offer to buy foursquare but they declined their offer and decided not to sell. All I could think about was how stupid foursquare was for not taking the money. I thought to myself.. facebook will just go and build an integrated application for this and it will be the end of foursquare. And sure enough a couple months after, facebook rolls out facebook places. A tool that lets users notify their friends and check in their friends of their whereabouts.
Foursquare Strategy for your Venue – Loyalty Program Ideas
If you’re addicted to Foursquare, then you know the “special sauce” that makes this application a perfect synergy between social networking, gaming, and business. The Foursquare fad hit Miami about two months ago and I’ve been HOOKED! The application (available on a host of smartphone platforms) does a terrific job mixing social networking with a real business model.
4 Keys to Nightclubs Integrating E-mail and Social Marketing
Last time I wrote about e-mail it was 6 Tips for Successful Nightclub Weekly Event E-mail Newsletters – but I didn’t mention anything about integrating social marketing into email. That’s because it required it own blog.
Let’s look at the 4 commandments of integrating the two channels:
You’re Talking to Two Different Audiences
Nightclubs that cut and paste content and offers on social platforms and email campaigns dilute the value of opting in to each experience. If you send me the same offer on Facebook as you do on e-mail, one will be ignored. Therefore, be sure to alter tone and value based on the conversation. It’s worth the extra time and effort.
How The Roxy Became the #1 Venue on Twitter [INTERVIEW]
I read this on Mashable.com and felt it was highly relevant for our blog so I’m re-posting the blog that was posted by Barb Dybwad
With over 26,000 followers, West Hollywood’s Roxy Theatre is the most popular club on Twitter. Just short of half a decade earlier, however, the fortunes of the historic venue and many of its neighbors on LA’s infamous Sunset Strip were waning and in need of serious attitude adjustment.
Geo-Location Services: Moneymaker for your Venue
If Twitter is all about answering that seemingly simplest of questions, “What are you doing now?” then the newest location-based services are all about answering the more intriguing question, “What are you doing next?” The new location-based check-in services encourage people to share what they like, dislike, and generally think others might find interesting about the place they’re at right now in the context of the decision they’re about to make. As a nightlife marketer, these new check-in services, powered by social Web technology, are worth taking the time to understand.
How Are You Saying ‘Thank You’ to Social Media Community?
One step that gets overlooked in most Nightlife social media strategies is how companies go about thanking their audience and customers. Your customers and audiences play a significant role in whether your online marketing strategy will succeed, especially if it focuses around social media. Saying “thank you” is now just as important as understanding where and how to communicate with them.
Don’t Say Thank You With Your Own Products or Services
Unless you give your customers a key to your venue, saying “thank you” with your own “stuff” comes off as self serving and a bit tacky. This amounts to silently saying, “I’m too lazy to get you a gift that you’d appreciate.”
Social and Search Marketing in 2010: It’s Complicated
Nightlife professionals, as you prepare for 2010, there’s one thing you can count on: your job in online marketing won’t get any easier compared to last year or the year before that.
Why?
The proliferation of consumer devices, technology advances such as real-time search, and the popularity of social networks all bring new complexity to marketing strategies.
That means you need to figure out how to connect with consumers who are playing FarmVille and Mafia Wars, friending and unfriending each other, shooting and posting video and photos, tweeting, and more.
Social Search, Social Sharing, and SEO
12 tips to jump start your Nightclub’s online marketing
There is good news of sorts on the economic front. If you believe Federal Reserve Chairman Ben Bernanke, the recession is likely over and the nation’s economy is on the road to recovery. But for the Nightclubs and Lounges (that survived) who have had to weather the economic storm with diminished resources, the outlook isn’t so rosy yet. Cash-strapped Nightclub owners are still scrambling to do more with less, including promoting.
Since the debut of NightlifeMarketingResource.com in February, we’ve talked about ways to successfully use your website to generate buzz about your nightlife venue online. As the year draws to a close, @NightlifeMR gives you an early holiday present: 12 ways to jump start your 2010 venue’s marketing plan before the New Year.
Comments for Water
For every comment received on our Blog in December 2009, The Creative Complex will donate $1 to www.charitywater.org. Every 20 comments can give one person clean, safe drinking water for 20 years.
Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.
Doesn’t that make you thirtsy to start commenting? We hope so!
Social Media Meets Google Search – What this means for Nightlife Pros
We knew it was going to happen eventually, but many digital marketers were taken somewhat by surprise when it happened all at once. Seemingly overnight, the era of social search dawned. Bing just started to incorporate tweets into search results, with Google right on its heels.
Then Google announced social search. Unlike most Google rollouts, it’s available to everyone right off the bat (so if you’re still pining for a Google Wave or Voice invitation, at least you’ve got something new from the company to keep you busy in the meantime).
