The New Facebook, What Does It Mean For Nightlife?
Thursday Facebook introduced some of the biggest changes seen on Facebook since its launch. So many changes, that its hard to keep track.
Design
Facebook hasn’t said specifically about how the brand pages functionality will change, but we definitely know DESIGN will be one of the first things marketers will need to update. The example above was created as a “mock-up” and isn’t really Red Bull’s page. It’s just an idea of how it could look.
Marketers turned Publishers
We’re used to calling ourselves nightlife marketers. Now, more than ever, we’ll be “nightlife publishers” on Facebook. Facebook that needs to be programmed, you’ll need to get people to share and interact with more content.
Twitter Analytics for Your Nightlife Venue
How much traffic does your nightlife venue receive from Twitter? Twitter Web Analytics, a new tool announced last Tuesday, should help provide some real statistics to website owners who rely on this information network for their content distribution.
Twitter Web Analytics was built to give website owners more data on how effective their Twitter campaigns and help optimize performance. It’s powered by BackType, owned by Twitter as of July.
Twitter Web Analytics, will help nightlife venues and their websites understand three key things: How much of their original content is being shared on Twitter, how much traffic Twitter is sending their way and how well their Tweet Buttons are performing.
Using Facebook Metrics for Your Nightlife Venue
If you’re a nightclub or lounge using Facebook to market your venue or event, you’ve probably invested a lot of time and effort, and maybe even a good amount of capital, into that. And, if you are like me.. you want to see a return.
Really, the only way to do gauge the success of your Facebook marketing efforts is by analyzing metrics. This is where the fun begins. There are so many metrics that you can look at, but only a few that actually matter.
Let’s look at which Facebook metrics matter and how to track them.
6 Easy Tips for Promoters Using Facebook
For small and large venues , promoters see Facebook as must-have tool in their tackle box. How can Facebook give a boost to your next party you ask?
Read on for some pro tips for your events.
1. Login and Get Inspired
Looking for some creative inspiration? Facebook is a good place to start, look at some major brands, clubs for starters. Everyone from Real Estate agents to Vegas MegaClubs are getting in on the social promotion scene on Facebook.
2. Stay in Touch
Foursquare Marketing for Nightclubs, Bars and Lounges (2 of 2 )
This is a continuation of yesterday’s article found here
Adding Specials
Once you’re verified as the owner of a location, you can use Foursquare’s Merchant Platform to create specials to reward your loyal customers. The method for creating specials is pretty self-explanatory, and the wizard walks you through each step as you create your specials. You can have two specials running simultaneously at a given location. Foursquare 3.0 introduced a new group of specials recently:
Foursquare Marketing for Nightclubs, Bars and Lounges (1 of 2 )
There are more than 8 million users on Foursquare — imagine there was only 1 million a year ago. This explosive growth means one thing — time to get your clubs on Foursquare. After all, Radio Shack reported that the average Foursquare user spends 3.5 times more at its retail shops compared to the average customer.
The most recent iteration of the location-based app, Foursquare 3.0, expanded the features and made it much easier for less tech savvy clubs to jump on the bandwagon and start marketing. Best of all, it’s free. Foursquare is winning the location-based app game because it has the largest user base [aside from Facebook Places] and it pleases both parties — customers want to be recognized, and clubs need to know who their biggest fans are.
3 Efficient Ways to Get More Nightlife Followers on Twitter
One of the biggest hardships that are encountered by nightlife professionals these days is the inability to increase their Twitter following. Now, there are numerous methods you can use to gain more Twitter followers, which are mostly software tools and other methods that are considered unsavory. However, if you really want to experience long term result with your Twitter marketing campaign, you must get a lot Twitter followers the right way. You will need to work hard and not give in, but in the end, what is really important is the type of results you get for your hard work.
PromoterSuite.com: The Future of Online Marketing for Nightlife Professionals
Last week a new product launched that promises to revolutionize online marketing for the nightlife and entertainment. Creating your website with PromoterSuite.com is taking the first step toward taking back control of your website. No longer will you have to rely on web developers or designers to make every little update to your website.
We’re really excited about this product, especially since our blog focuses on online marketing for nightlife professionals! We’ve done a review of the product and we have the scoop for you. Here is what you need to know:
Foursquare vs. Facebook Places in the Nightlife
Foursquare vs Facebook Places
I remember reading a couple months ago how facebook made and offer to buy foursquare but they declined their offer and decided not to sell. All I could think about was how stupid foursquare was for not taking the money. I thought to myself.. facebook will just go and build an integrated application for this and it will be the end of foursquare. And sure enough a couple months after, facebook rolls out facebook places. A tool that lets users notify their friends and check in their friends of their whereabouts.
Foursquare Strategy for your Venue – Loyalty Program Ideas
If you’re addicted to Foursquare, then you know the “special sauce” that makes this application a perfect synergy between social networking, gaming, and business. The Foursquare fad hit Miami about two months ago and I’ve been HOOKED! The application (available on a host of smartphone platforms) does a terrific job mixing social networking with a real business model.
