Promoters and nightclub owners are always looking for way to engage their audience OUTSIDE of the brick-and-mortar structure of your venues and parties.  Integrating Facebook into your nightlife website is an easy and free way to include a social dimension with the rest of your website business activity.  Whether you’re a event marketing group like Empire Events or a nightclub like Pacha NYC, Facebook provides a selection of plugins….FOR FREE!

My goal is that by the time you’re finished reading this article, you’ll understand your options for turning your nightlife website into a social hub.

Let’s get started.

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Via: Mashable.com

The physical and virtual worlds collided in the Amazon jungle this week — where a nightclub opened sporting the Facebook name and logo.

“The Facebook concept is about sharing ideas, adventures, friendships, parties and photos with your friends,” the club’s 30-year-old founder Humbert Camacho told the UK Guardian. “So what we wanted to do was to build a nightclub with this concept, where people could come and share things with their friends, spend a cool night, sharing pictures, experiences and have fun.”

Facebook recently overtook Google‘s Orkut as the most popular social networking site in Brazil, so Camacho’s timing seems ripe.

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When it comes to Twitter, I believe all personal accounts should be public accounts.  When it comes to brands, or specifically nightclubs, private accounts may be the way to go.  The openness of social media is almost completely opposite of how club doors are run. It’s time for club offline personalities to match their online personalities.  Here is how to do it.

DELETE ACCOUNT:  Unless a club’s Twitter is wildly successful (most aren’t), delete it, start a new one from scratch and tell all your followers they can potentially follow the new handle.

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Promoters, we’re always looking for ways to increase our bottle sales and attendance to events.  The best way to do this is by relationship building.  Now that our entire lives are on social media, there are some rules that you need to follow to help you be persuasive about your events and promotions.

I share those tactics below and analyze how they can best be applied to a social media audience.

1. Reciprocation – You Give and You Get

It’s the oldest trick in the book.  Reciprocation is built upon the assumption that if you give something as a gift and then ask the recipient for a favor, they’ll respond with what you’re asking for.

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Klout, the San Francisco based company, compares data with other social media sites to determine a user’s influence across their social network. Klout analyses data from various social media sites including Facebook, Twitter and most recently Youtube.

Klout users are given a score between 1 and 100. The higher the score the more influential the user is considered. A high ranking number means the user has a strong influence in their social media community and will likely have many comments, retweets and general participation towards their online activities. Below you can see my Klout score. I’m a feeder of over 3,000 people and am utilizing multiple platforms to their fullest extent, making me somewhat influential.

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Are you seeking a bigger Facebook presence, but have a small budget?

You may see your venue’s efforts on Facebook like David compared to the Goliath mega nightclub businesses enjoy.

There’s a lot that small venues can learn from the way big nightclub management groups approach Facebook, but the separation between your little company and multi-venue groups isn’t as vast as it may sometimes appear.

In this article, we’ll show you six ways you can model your efforts after the successful campaigns run by big nightclubs, and some ways you can even get a leg up on the big guys.

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Looking for fresh ideas to improve your nightlife Twitter marketing?

We scoured the internet and sought out cool and innovative twitter habits from nightclubs, bars, lounges and promoters.  Here is what we found.

Now’s not the time to let your Twitter marketing go stale.

Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.

How does Twitter fit into your social media marketing?’

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Is Flickr good for driving traffic? Can Tumblr help my SEO?  These are questions that some of my clients ask me all the time.  And for once I have finally found a graphic that lay’s it all out perfectly for you to understand.

If you’re doing any social media marketing, here’s something for your to print out and hang up near your desk as a handy point of reference. CMO.com, has created this amazing chart showcasing which social networks are best for various organizational, CRM and marketing goals.

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