Can Facebook actually be used to bring in people, business opportunities and sales to your venue? YES! Myself and my clients do it every day.  Follow these 4 tips and you’ll be on your way to Facebook marketing success.

1. Bull Horn

The number-one no-no  on Facebook,  is broadcasting, instead of providing fans with relevant content and engaging on an continual basis.

With Facebook, nightlife venues of any size can do effective, word-of-mouth marketing at scale for the first time. But its all about authenticity, so if your Venue is not being authentic or engaging with your fan base in a way that feels genuine and honest, the Facebook community will see right through

You should be interacting, not just to broadcast,  your fans are looking for a reason to connect with you, and they’re showing you that by clicking ‘Like.’ Your job is to give them a reason to come back.

Examples:

• Take video of your events, post them on Facebook and have your employees tag friends
• Post photos of your events, post them and have your employees find their friends and tag them in photos
• Post Polls about what DJ they want to see at the venue
• Post status updates as you book new DJs or make upgrades or changes to your venue

2. Not Investing Adequate Time

Another common mistake is underestimating the amount of time a successful Facebook strategy will take. Simply “set it and forget it” will not work here.

It’s not just fan growth that will suffer from this approach — it may also hurt your relationships with existing fans, particularly fans who have come to expect a certain level of quality from your brand / venue.

You must engaged your fan base and give them reasons to share as well as stay for more.

Sit down with your marketing team and create a long term strategy of how you will engage your fans.

3. Being Boring or Predictable

When thinking about marketing, some venue owners forget that Facebook is a social place where people share things they find funny, interesting or useful with their friends. Think about what kind of content your fans would actually want to share when planning your posts.

Your job is to mix it up. The moment you become predictable, boring or annoying, they’ll hide you from their feed. So keep it varied and personal — a video here, a photo here, a tag of one of your fans here.”

Creating too much “filler” content by auto-publishing content from your blog or Twitter feed can also hurt you, as many businesses see this as the easy way to go.  Whatever you do , do not put everything on auto-pilot.  You will loose touch with your fans and hinder what you are actually trying to accomplish here.

Examples

• Create a podcast for your venue (Mansion’s “No Sleep Till Miami”)
• Run a contest for free tickets to an event
• Tag DJs coming to your venue, mentioning their fan page on your posts

4. Violating Facebook’s Terms

Not only is it critical to know how Facebook works and what tools are available, it’s also important to know the rules of the road — something that many businesses miss. Like for example very few businesses use the “info” tab on their pages correctly or bother with making custom landing pages for facebook.

Here are some common violations;  Some Venues will build a community on a personal page instead of a proper Facebook Page. Others don’t abide by Facebook’s rules around running contests. And don’t even think about “tagging” people who are in an image without their permission.

To avoid common mistakes, invest time in learning about the Facebook platform (API), educate yourself on how to build and sustain an audience, and don’t forget to engage with people like you do in real life.

Here is the official definition of SEO from Wikipedia. Search engine optimization could mean different things to different businesses but let’s all get on the same page and discuss what it isn’t.

SEO is NOT:

• Magic
• A myth
• A fad
• Pixie dust
• Science
• A magic pill that solves all of your business and sales issues
• A Harry Potter invisibility cloak
• I could keep going here, but I think you get the point!

Search engine optimization is nothing more than a form of inbound marketing aimed at delivering website traffic to you. It does not revolve around secret coding placed on the back end of your website or purchasing some special service that claims instant results. Search engine optimization is the process of marketing and branding your venue’s presence online. SEO is 80% marketing and 20% technical so don’t think it requires a developer or a mad scientist. The process stems from identifying the vast variety of search terms used every day by your audience to find what you are promoting. In order for your audience to bump into anything stemming from you these search terms need to be available on all material including your website.

Now there is some rhyme and reason to how this is conducted and it is important to understand that search engine marketing is a craft and like any craft you need experience to keep those blades nice and sharp.

Interviewing the Right SEO Company

This is a great question because I often times see other companies requesting help from a developer to execute SEO. The implementation of onsite search engine optimization efforts is done by a developer but the preliminary changes that need to be completed should always be done by a marketer that understands what goes into search engine optimization and marketing. Promoter Suite offers SEO for nightlife professionals, check them out. Whatever company you choose, interview them extensively and find out how much experience they have in the nightlife industry.

SEO is the process of stepping into the shoes of your party goers at all times to anticipate their moves. With this anticipation a website owner can structure all marketing material to be visible when that specific search engine user uses your targeted keywords. You can find nightlife related keywords through the use of a keyword research tool which can be found almost anywhere online by just doing a few important searches.

Take the time to fully understand search engine optimization and what it does to offer your promotions company or venue the power of visibility in the search engine space.

Last week a new product launched that promises to revolutionize online marketing for the nightlife and entertainment. Creating your website with PromoterSuite.com is taking the first step toward taking back control of your website. No longer will you have to rely on web developers or designers to make every little update to your website.

We’re really excited about this product, especially since our blog focuses on online marketing for nightlife professionals! We’ve done a review of the product and we have the scoop for you. Here is what you need to know:

PromoterSuite includes robust features designed to make updating your website easy. With little to no HTML skills, you can build and edit the entire content of your website. Unlike other content management systems, PromoterSuite is built for search engine optimization (SEO). In addition to all of the standard features, PromoterSuite comes equipped with several SEO features as well.

HOW IT WORKS

PromoterSuite is a content-management system. It gives you control over the content of your website without requiring any knowledge of HTML. Easily add events, manage galleries and download guest lists. It’s easy to use, and – since they use the system to run their website, they’re confident in it.

They have a number of strategically planned websites that were developed for the nightlife and entertainment industry. The websites are ready to go LIVE, they just need to be customized to fit your company’s look & feel.

They have a 3-Step Process to completing your website:

1. Work with PromoterSuite representative to plan the website that’s just right for you. And leave the rest to us.
2. Their design & coding team get to work on your project.
3. Easily add all of your events, pictures, and content to the site by logging into your content-management account.

PRICING

This is the best part about what we found. They made it really affordable for any nightclub, bar, lounge, or promoter to have a kick-butt website. In these economic times, this was a breath of fresh air!

1. Setup Investment: There is only a one-time fee to have our design and development team to have your site within 2 weeks. Prices start at $1500. (see pricing)
2. One Monthly Fee: starting at $50/mo (First month free!) Includes:

• • Unlimited access to your content-management system
  • Post as many photos as you need within your selected Monthly Plan. Change your images unlimited times without additional charge.
  • Free Upgrades to your content-management system
  • Access to our Passionate Team of Web Consultant Experts (Phone/Email)
  • Change your Monthly Plan at anytime instantly

WHO USES IT

• Nightclubs
• Bars
• Lounges
• Promoters
• Coordinators
• Pubs
• Taverns
• Beer Gardens
• Saloons
• Megaclubs
• Restaurants
• Hosts
• Sports Bars

FREE CONSULTATION

The best part about it all is that we found the account executives to be really helpful. The account executives become your pseudo in-house online marketing directors. They offer a free consultation.

Overall, we think this is great for the nightlife and entertainment. We’ve always known this industry to be behind in search and social marketing and web development. This is a great all-in-one package.

Nightlife professionals, as you prepare for 2010, there’s one thing you can count on: your job in online marketing won’t get any easier compared to last year or the year before that.

Why?

The proliferation of consumer devices, technology advances such as real-time search, and the popularity of social networks all bring new complexity to marketing strategies.

That means you need to figure out how to connect with consumers who are playing FarmVille and Mafia Wars, friending and unfriending each other, shooting and posting video and photos, tweeting, and more.

Social Search, Social Sharing, and SEO

Google said this week it will include real-time Twitter and other instantaneous updates from the Web on search engine results pages.

For nightclubs, Social search is the next frontier. The ability to search Facebook Wall posts is a good first step. Imagine: someone searching for “Miami nightlife” or “nightclub” would first see reviews or comments made by trusted friends and associates. If you’re not paying attention to what people are saying about your club, you’ll miss out on some important information.

YouTube Your Nightclub

Sure, you can create a YouTube Page for your nightclub and create branded videos for YouTube, but will anyone see them? Listen, social initiatives must be accompanied by a plan, plus money, to encourage people to participate.

Consider this factoid: 20 hours of video are uploaded to YouTube every minute. Nightclub marketers must make their videos “findable.” Tactics include: leverage existing networks, such as Facebook or relevant blogs, to promote a video; leverage recognizable people, such as celebrities; and use advertising.

While many nightclubs do not make it a priority to post video assets on YouTube, they should reconsider that mindset. After all, YouTube is the second largest search engine and they are missing out on an opportunity to rank high in YouTube search results for generic terms such as “Bob Sinclair.”

A YouTube search for “Miami Nightlife” turned up promoted videos for TravelChannelTV alongside a well-known nightclub in Miami called Club Space. In contrast, a search for “Miami Nightlife” on Google turns up 2 sponsored links, both insignificant. Club Space is not among them.

There is good news of sorts on the economic front. If you believe Federal Reserve Chairman Ben Bernanke, the recession is likely over and the nation’s economy is on the road to recovery. But for the Nightclubs and Lounges (that survived) who have had to weather the economic storm with diminished resources, the outlook isn’t so rosy yet. Cash-strapped Nightclub owners are still scrambling to do more with less, including promoting.

Since the debut of NightlifeMarketingResource.com in February, we’ve talked about ways to successfully use your website to generate buzz about your nightlife venue online. As the year draws to a close, @NightlifeMR gives you an early holiday present: 12 ways to jump start your 2010 venue’s marketing plan before the New Year.

WIKI YOUR BUSINESS. Write a Wikipedia entry about your business or product. Wikipedia entries rank high with search engines, particularly Google. And they can garner extra exposure for your business in 2010. Considering there are more than 684 million Wikipedia readers on the Internet, it’s a great place to create a presence for your business or product.

BOOST YOUR BLOG BUZZ. According to ComScore, a leading Internet marketing research firm, there are more than 346 million people around the world who read blogs. While it’s essential to have your own blog, make sure that in 2010 you regularly read the top blogs in your industry (like Nightlife Marketing Resource). Post comments and helpful information with links back to your site on them.

FAN OUT ON FACEBOOK. With more than 200 million users worldwide, Facebook must be a key part of your online marketing strategy in 2010. If you haven’t done it already, create a fan page for your nightclub, bar, or lounge. Promote it with ads on Facebook, which are cheaper than those available through Google Adwords in most cases. Make sure all of your Facebook friends know about your page and ask them to promote it to their friends. Be sure to distribute informative content on your page that always links back to your website. We wrote a great article in March called The Nightclub Face on Facebook.

STAY ALERT. In 2010 make sure you’re signed up for alerts through Google to find out what people are saying about you, your brand and your industry online. Find out what consumers are saying about your business in the social media realm on sites like Twitter and Facebook. You can’t participate in the online conversation about your business if you don’t know, in real-time, what people are talking about. Also read up on Social Media Meets Google Search.

STAY FOCUSED. Don’t try to be all things to all party-goers. It’s important that in the New Year you keep your events focused and marketing messages brief. Pick the thing your business does best. Pick the crowd you sell the most and stay focused on getting the word out online to them.

TAKE THE TIME. There are no magic bullets when it comes to marketing your business online. It takes time. In the New Year, don’t rush to implement too many strategies at once. Take your time, make a plan and execute it logically.

MASTER THE WEB. Before you open your Nightclub, you may not have thought of yourself as a webmaster. In the New Year, it’s important that you do. Use the tools provided by Google Webmaster Central. Log on to the SitePro News websites for free webmaster tools that can improve your site. Don’t forget to visit Bing Webmaster Tools as well.

BECOME A MEDIA MAVEN. In 2010, make it a goal to ramp up your media relations plan. Increase your media exposure by using Google News to find articles about your industry. Then, make contact with the TV and print reporters who write those stories and offer to be a potential source for their next story. Reach out to bloggers in your industry and do the same thing. Send out a press release at least once a month about your business or product, but make sure it’s newsworthy before you do. Use services like Peter Shankman’s Help a Reporter Out (HARO) or Pitchrate.com to find out about the stories reporters and editors are working on.

SPEAK A FOREIGN LANGUAGE. Expand your reach by installing a translator plug-in on your site. This will allow users who don’t speak English to translate your website content into different languages, exposing your business and products to foreign markets.

ANSWER LIKE AN EXPERT. Demonstrate your expertise by posting and answering questions on Yahoo Answers or LinkedIn Answers. Both rank exceptionally high with search engines and will results in increased traffic to your website.

GIVE THE VIP TREATMENT. Treat your customers like royalty by soliciting their feedback, sending them special promotions via e-mail or spotlighting a Partier of the Month on your website. Here are 6 Steps to Building a Relationship with your Customers…Online.

USE VIDEO TO TELL YOUR STORY. You can create great promotional videos for your Nightclub using simple tools like Windows Movie Maker. Google loves videos. When you make them, upload them to YouTube, Metacafe and other video sharing sites for maximum exposure. And when you make that video, here are Five Tips for Including Video in E-mail.

I look forward to your comments.

Follow Nightlife Marketing Resouce on Twitter

We, as nightlife professionals engaging this online revolution, have far more options than ever before to execute creative geo-targeted online media plans. Keeping up with the latest offerings in local can be overwhelming.

Considerations for Local Online Media Planning

Building a robust local media plan can be more challenging to source, can take more time, and requires considerable strategic thinking. When developing a geo-targeted media plan, consider these several important factors:

• How long do you have to deliver the campaign? (Since geo-targeting narrows the reach, the shorter the campaign duration, the more likely you’ll have to plan to buy more diverse placements in order to reach the goal in time.)
• Of the placements you’re considering, how are they delivering their geo-targeted impressions (e.g., are they a regionally-focused site or directory? Do they have a registered user database with geo-local information? Do they use geographical targeting technology like IP or DNS look-up? Can they provide this look-up in reverse?)

As we review the options for a geo-targeted plan, be aware that some considerations might not be strictly “media” and there are some areas where opportunities overlap. Let’s start first with the low-hanging fruit.

Search

• Pay-per-click geo-targeting: The major search engines (Google, Yahoo, Bing) offer geo-targeting on their PPC (define) campaigns.
  • The major search engines also have a no-cost local offering to submit your site for entry into their local directory. This opportunity should not be overlooked.
  • Google has a new option called “Location Extensions, which dynamically attaches a business address to paid ads for additional visibility.
• Google local ads: a new form of locally-targeted AdWords currently only available in San Diego and San Francisco.
• Mobile search engine ads: the major search engines now all also enable mobile versions of their PPC ads. (More on the larger category of geo-targeting through mobile later.)

Internet Yellow Pages and Local Directories

• Internet yellow pages (IYP): YellowPages.com, SuperPages, YellowBook, and DexKnows naturally lend themselves to locally-targeted advertising.
• Directory portals: portal sites like ClubPlanet.com, NapkinNight.com, Local.com, Citysearch, AOL’s Digital City (which links to CityGuide, Going, When.com, AOL YellowPages), and Insider Pages offer geo-targeted content and corresponding advertising options for most major cities.
• In addition these well-known portals, local directory sites exist for almost every city, county or region. Google’s Directory provides a great place to start.

Location Review Sites

Some of these review sites are for residents and some are for travelers (or both!).

• The local side of search such as Yahoo Local or Google Maps and other aggregated information review sites like Yelp allow consumers to review local businesses. All have some kind of advertising option.
• Dining and entertainment: sites like Zagat and DailyCandy provide expert reviews for most major cities.
• Travel, tourism, hospitality: well-established consumer review site TripAdvisor and travel booking sites with consumer reviews like Orbitz, Travelocity, and Expedia all offer advertising based on destination.

Regional Media Sites

These days all regionally-focused newspaper, magazine, radio, and television media outlets also offer advertising on their Web sites. Finding these sites may not be easy, but here are a few directories to help:

• Godengo for regional magazines.
• Centro facilitates online ad sales for 9,600 regional media outlets.
• Mediaspan Online Services represents 1,500+ regional media outlets.
• Newslink: If you want to go direct for your buy, this is a directory of regional media around the world.

Until next time,

Follow Me, Alex Miranda, on Twitter!

Alex Miranda

For every comment received on our Blog in December 2009, The Creative Complex will donate $1 to www.charitywater.org. Every 20 comments can give one person clean, safe drinking water for 20 years.

Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.

Doesn’t that make you thirtsy to start commenting? We hope so!

As many of you know, www.nighlifemarketingresource.com offers an “inside secret” to online marketing operations and provides opportunities for you to learn, improve, and exchange ideas directly with us and other readers who know online marketing is the foundation for their company’s marketing success. To foster a meaningful and constructive discussion, we follow these guiding principles:

• We will provide unique, individual perspectives on what’s going on in the nightlife and entertainment world;
• We will post comments, except for spam and remarks that are off-topic, denigrating or offensive;
• We will reply to comments promptly, when appropriate;
• We will respect proprietary information and confidentiality; and
• We will be respectful when disagreeing with others’ opinions.

We invite you visit the site regularly to read about what’s on the minds of The Creative Complex leaders and to join in the discussion.

We knew it was going to happen eventually, but many digital marketers were taken somewhat by surprise when it happened all at once. Seemingly overnight, the era of social search dawned. Bing just started to incorporate tweets into search results, with Google right on its heels.

Then Google announced social search. Unlike most Google rollouts, it’s available to everyone right off the bat (so if you’re still pining for a Google Wave or Voice invitation, at least you’ve got something new from the company to keep you busy in the meantime).

Google Social Search really only kicks in if you’ve got a Google profile. Surely you have a Google profile by now? Well, time to seriously update it. By adding links to social networks and media you’re involved with, e.g., Twitter, LinkedIn, Facebook, Flickr, Picasa, YouTube, FriendFeed, Naymz…the list goes on and on — Google can connect your search results with relevant information from your network.

What does that mean, exactly? Say you’re bringing Paul Van Dyke to your venue next month and you want to know who is chatting up about it and what buzz is going around. Search on Google and if someone in your network is singing the praises of Paul Van Dyke on their blog, in their tweets, or on their Facebook page, it’s going to appear in your search results. But probably not mine, unless we share that friend in common.

How will this all shake out for promoters and nightlife marketers? It’s impossible to say at this point, but rest assured, if you’re not thinking socially with your venue, then close the doors and turn in the keys. That’s why the time to start experimenting with social search is now. Sign up for social search, dust off your Google profile, and watch for possibilities.

Until next time,

Follow Me, Alex Miranda, on Twitter!

Alex Miranda

Start a conversation with a search engine marketer and things can get geeky fast. There’s talk about spiders, breadcrumb navigation, and duplicate content. If you want to see a search marketer’s eyes light up, mention universal search and algorithms. Then there’s the great divide: those search engine marketers who work on paid search campaigns and those who toil on SEO, also known as organic or natural search.

Like any specialized business, Search Engine Marketing (SEM) has spawned its own vocabulary. Granted Mr. Nightclub owner, not everyone needs to be an expert. But as organizations allocate a bigger share of their marketing budgets to SEM, more people must become acquainted with best practices and the language of search marketers. That includes owners, marketing directors, and promoters — anyone with his hand in operating or overseeing his company’s Web site.

Still confused on what EXACTLY SEO is? In a nut shell, SEO is about how to make your website ‘findable’ by the right person at the right time. If your venue has web presence, not being findable on the major search engines is like not being listed in the phonebook — only worse!

Here are 4 easy steps your venue can take to be being more ‘finable’ on the major search engines:

1. Address at the bottom of every page: A down-and-dirty (as well as highly effective) technique to optimize for local search is not to rely on a single “Contact Us” page for your venue’s contact information. Your website should have a footer to every single page of its website that contains your street address, city, state, zip code, and local phone number, including area code.”
2. Share and Share Alike: Reciprocal Linking: When should one Web site link to another? It’s a tactic that can build traffic and increase a site’s visibility in search results. Make a list of likely candidates and link to them from your website. Only after doing so should you compose a short, personalized note to the website that you want to link to, and take care that the note includes a positive remark about their site.For example, if www.clubplanet.com does an exclusive article about your venue, you should have a link back to that article from your site. Maybe your homepage can have an ad that says “check out our article on www.clubplanet.com”. Just one of HUNDREDS of ideas there are for reciprocal linking.
3. What’s in a Title? Everything…: We can talk about title tags forever, that’s how important they are. Title tags are text that appears in a Web browser’s top bar and in the clickable link on a search engine results page. First research what keywords are being used in searches. Are people searching for nightclub or night club, lounge or lounges, Miami clubs, or a combination of all these words? This information can help inform the selection of words used in title tags. Instead of using nondescriptive words like “about” or “contact,” get a little bit more informational with phrases like, “How to contact a Miami nightclub” or “About this lounge”
4. Hire an SEO firm to do a “basic” Search Engine Optimization package: There are companies out there that can take your current website and add a “energy boost” of search engine marketing. They come in and do Meta Tag Creation, Page Optimization, Directory of Submissions, Search Engine Submissions and Google Analytics Monthly Status Reports. The Creative Complex, for example, offers this to its clients for $500. This is basically injecting your site into search engines for immediate response (2-4 weeks). After this, you can choose to continue working with your SEO firm, which will recommend that a strong SEO campaign should run with a 6 month-12 month contract.

I look forward to your comments.

Follow Alex Miranda on Twitter

Whether you’re a big mega-nightclub or a small bar, your decisions about how you go to market must take into account a fundamental, long-term shift in our culture. It feels like this is just temporary because changes have come so quickly, but it’s not. The next consumer revolution has begun. How will these trends affect your decision to use behavioral marketing techniques? Let’s take a look.

Consumers Are Reevaluating

Behavioral targeting helps you reach higher into the funnel where prospects are considering solutions. You can no longer focus on the bottom of the funnel. “No Cover” won’t work as it has in the past, and unabashed discounting (3-for-1 specials) could hurt your brand. Times have changed, and consumers are fundamentally rethinking their relationship with your venue.

Does your brand and business fit this new mood? If not, you should look seriously at behavioral marketing. Broadcast-style marketing may actually create negative impressions of your company and brand. For example, there are people who want to listen to House Music, but there are also many who see house as “headache” music. House Music Night advertisements that are broadly distributed could cast a negative shadow on your consumers in the marketplace looking for a more eclectic mix of music. Behavioral targeting techniques, however, would be able to place ads much more selectively. In general, targeting can reduce the exposure your branded nights may have to consumer backlash in a time of frugality.

Skepticism on Steroids

You must be transparent and open as this trend matures. Bold claims, posing, and hyperbole will be increasingly ineffective at moving prospects to come to your venue. Your customers are going to research even small purchases. They will rely less on what you say and more on what others say. The bottom line: you may need an entirely new approach to your market.

The good news is that online ads are very measurable, making them a great way for a business of any size to test new messages and strategies. Use the behavioral targeting infrastructure of ad networks to open up your company or brand. You’ll be able to test your way to the message and creative that resonates in this skeptical new world.

Consumers Are Incubating

People are staying at home. They’re cooking instead of going out. They’re watching DVDs instead of going to events. Game night is replacing happy hour. This may make advertising in public forums less effective. The myriad of signs and billboards we see will get fewer eyeballs. Radio spots will have fewer ears. We’ll shop online, learn online, and connect online. If your clients are doing more online, you need to be marketing online. Digital online advertising will be especially effective if your product has a role in the consumer’s home lifestyle.

Frugal Is the New Frivolous

Your consumer reward system should be changing. The charge consumers once got from going out will be replaced by satisfying habits of need. Spontaneity is no longer rewarding to us; saving is. Don’t confuse this with discounting. For 30 years, buyers asked, “How much money will I save on the purchase?” Now they’re asking, “How will going out save money?”

Expect your business to be measured by this same standard. The perceived efficiency of your marketing will be important. Each new promotion and big event is more likely to be seen as frivolous and wasteful.

Efficient, timely, and targeted advertising is the promise of behavioral marketing and, increasingly, the call of the marketplace.

Local Connections Are Important

Your business is geographically based. You stand to benefit most from coming trends. Potential customers are looking for local resources that support their community for cultural, economic, and environmental reasons. It’s time to keep precious dollars in the community. And it’s time to reduce our carbon footprint. “Locals Nights” will take on new importance, not as a sign of community patriotism, but as a sign of conservation.

Geographical targeting could be an important strategy in this new environment. Ad networks can, with some accuracy, find out where visitors are sitting when they visit a Web site. With this knowledge, your business can efficiently advertise their local affiliations to the people who can make use of them.

Time Is More Important Than Things

You’ve probably heard about the experience economy, that consumers want an experience more than they want things. Digital media give you a much broader palette with which to deliver experience. For example, Flash banners use motion to draw the eye. Why not use Flash banners to deliver the first step in an engaging brand experience? This is fertile ground for creativity.

Conclusion

The next consumer revolution has indeed begun, and online behavioral marketing is clearly a way for your brand to avoid getting overthrown. Digital behavioral marketing is efficient, it allows new approaches to be tested, it will find more targeted prospects, it can emphasize community, and it can deliver an experience right to the browser.

I look forward to your comments.

Follow Alex Miranda on Twitter