4 Easy Tips for Marketing on Facebook
Can Facebook actually be used to bring in people, business opportunities and sales to your venue? YES! Myself and my clients do it every day. Follow these 4 tips and you’ll be on your way to Facebook marketing success.
1. Bull Horn
The number-one no-no on Facebook, is broadcasting, instead of providing fans with relevant content and engaging on an continual basis.
With Facebook, nightlife venues of any size can do effective, word-of-mouth marketing at scale for the first time. But its all about authenticity, so if your Venue is not being authentic or engaging with your fan base in a way that feels genuine and honest, the Facebook community will see right through
What does SEO mean for Nightlife Professionals?
Here is the official definition of SEO from Wikipedia. Search engine optimization could mean different things to different businesses but let’s all get on the same page and discuss what it isn’t.
SEO is NOT:
- Magic
- A myth
- A fad
- Pixie dust
- Science
- A magic pill that solves all of your business and sales issues
- A Harry Potter invisibility cloak
- I could keep going here, but I think you get the point!
PromoterSuite.com: The Future of Online Marketing for Nightlife Professionals
Last week a new product launched that promises to revolutionize online marketing for the nightlife and entertainment. Creating your website with PromoterSuite.com is taking the first step toward taking back control of your website. No longer will you have to rely on web developers or designers to make every little update to your website.
We’re really excited about this product, especially since our blog focuses on online marketing for nightlife professionals! We’ve done a review of the product and we have the scoop for you. Here is what you need to know:
Social and Search Marketing in 2010: It’s Complicated
Nightlife professionals, as you prepare for 2010, there’s one thing you can count on: your job in online marketing won’t get any easier compared to last year or the year before that.
Why?
The proliferation of consumer devices, technology advances such as real-time search, and the popularity of social networks all bring new complexity to marketing strategies.
That means you need to figure out how to connect with consumers who are playing FarmVille and Mafia Wars, friending and unfriending each other, shooting and posting video and photos, tweeting, and more.
Social Search, Social Sharing, and SEO
12 tips to jump start your Nightclub’s online marketing
There is good news of sorts on the economic front. If you believe Federal Reserve Chairman Ben Bernanke, the recession is likely over and the nation’s economy is on the road to recovery. But for the Nightclubs and Lounges (that survived) who have had to weather the economic storm with diminished resources, the outlook isn’t so rosy yet. Cash-strapped Nightclub owners are still scrambling to do more with less, including promoting.
Since the debut of NightlifeMarketingResource.com in February, we’ve talked about ways to successfully use your website to generate buzz about your nightlife venue online. As the year draws to a close, @NightlifeMR gives you an early holiday present: 12 ways to jump start your 2010 venue’s marketing plan before the New Year.
Online Advertising 101 for your Upcoming Event
We, as nightlife professionals engaging this online revolution, have far more options than ever before to execute creative geo-targeted online media plans. Keeping up with the latest offerings in local can be overwhelming.
Considerations for Local Online Media Planning
Building a robust local media plan can be more challenging to source, can take more time, and requires considerable strategic thinking. When developing a geo-targeted media plan, consider these several important factors:
- How long do you have to deliver the campaign? (Since geo-targeting narrows the reach, the shorter the campaign duration, the more likely you’ll have to plan to buy more diverse placements in order to reach the goal in time.)
Comments for Water
For every comment received on our Blog in December 2009, The Creative Complex will donate $1 to www.charitywater.org. Every 20 comments can give one person clean, safe drinking water for 20 years.
Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.
Doesn’t that make you thirtsy to start commenting? We hope so!
Social Media Meets Google Search – What this means for Nightlife Pros
We knew it was going to happen eventually, but many digital marketers were taken somewhat by surprise when it happened all at once. Seemingly overnight, the era of social search dawned. Bing just started to incorporate tweets into search results, with Google right on its heels.
Then Google announced social search. Unlike most Google rollouts, it’s available to everyone right off the bat (so if you’re still pining for a Google Wave or Voice invitation, at least you’ve got something new from the company to keep you busy in the meantime).
4 Easy Search Engine Optimization (SEO) Techniques for your Venue’s Website
Start a conversation with a search engine marketer and things can get geeky fast. There’s talk about spiders, breadcrumb navigation, and duplicate content. If you want to see a search marketer’s eyes light up, mention universal search and algorithms. Then there’s the great divide: those search engine marketers who work on paid search campaigns and those who toil on SEO, also known as organic or natural search.
Is Your Marketing Up-To-Date?
Whether you’re a big mega-nightclub or a small bar, your decisions about how you go to market must take into account a fundamental, long-term shift in our culture. It feels like this is just temporary because changes have come so quickly, but it’s not. The next consumer revolution has begun. How will these trends affect your decision to use behavioral marketing techniques? Let’s take a look.
Consumers Are Reevaluating
