Category — SEO

Nightlife professionals, as you prepare for 2010, there’s one thing you can count on: your job in online marketing won’t get any easier compared to last year or the year before that.

Why?

The proliferation of consumer devices, technology advances such as real-time search, and the popularity of social networks all bring new complexity to marketing strategies.

That means you need to figure out how to connect with consumers who are playing FarmVille and Mafia Wars, friending and unfriending each other, shooting and posting video and photos, tweeting, and more.

There is good news of sorts on the economic front. If you believe Federal Reserve Chairman Ben Bernanke, the recession is likely over and the nation’s economy is on the road to recovery. But for the Nightclubs and Lounges (that survived) who have had to weather the economic storm with diminished resources, the outlook isn’t so rosy yet.  Cash-strapped Nightclub owners are still scrambling to do more with less, including promoting.

We, as nightlife professionals engaging this online revolution, have far more options than ever before to execute creative geo-targeted online media plans. Keeping up with the latest offerings in local can be overwhelming.

Considerations for Local Online Media Planning

Building a robust local media plan can be more challenging to source, can take more time, and requires considerable strategic thinking. When developing a geo-targeted media plan, consider these several important factors: 

• How long do you have to deliver the campaign? (Since geo-targeting narrows the reach, the shorter the campaign duration, the more likely you’ll have to plan to buy more diverse placements in order to reach the goal in time.)
   

For every comment received on our Blog in December 2009, The Creative Complex will donate $1 to www.charitywater.org.  Every 20 comments can give one person clean, safe drinking water for 20 years.

Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.

Doesn’t that make you thirtsy to start commenting?  We hope so!

We knew it was going to happen eventually, but many digital marketers were taken somewhat by surprise when it happened all at once. Seemingly overnight, the era of social search dawned. Bing just started to incorporate tweets into search results, with Google right on its heels.

Then Google announced social search. Unlike most Google rollouts, it’s available to everyone right off the bat (so if you’re still pining for a Google Wave or Voice invitation, at least you’ve got something new from the company to keep you busy in the meantime).

Start a conversation with a search engine marketer and things can get geeky fast. There’s talk about spiders, breadcrumb navigation, and duplicate content. If you want to see a search marketer’s eyes light up, mention universal search and algorithms. Then there’s the great divide: those search engine marketers who work on paid search campaigns and those who toil on SEO, also known as organic or natural search.

Whether you’re a big mega-nightclub or a small bar, your decisions about how you go to market must take into account a fundamental, long-term shift in our culture. It feels like this is just temporary because changes have come so quickly, but it’s not. The next consumer revolution has begun.  How will these trends affect your decision to use behavioral marketing techniques?  Let’s take a look.

Consumers Are Reevaluating