Online Advertising 101 for your Upcoming Event
We, as nightlife professionals engaging this online revolution, have far more options than ever before to execute creative geo-targeted online media plans. Keeping up with the latest offerings in local can be overwhelming.
Considerations for Local Online Media Planning
Building a robust local media plan can be more challenging to source, can take more time, and requires considerable strategic thinking. When developing a geo-targeted media plan, consider these several important factors:
- How long do you have to deliver the campaign? (Since geo-targeting narrows the reach, the shorter the campaign duration, the more likely you’ll have to plan to buy more diverse placements in order to reach the goal in time.)
How Are You Treating Your Customers on your Website?
Last week, I had to make a special visit to a restaurant on South Beach. As I was sitting there reading my menu, I noticed how well the bus boy anticipated the needs of the waiter. Through a series of hand signals, the bus boy always had the exact item the waiter was needed done.
It made me think about how nightclubs treat their site visitors. Are you anticipating their needs? Are you streamlining the process? Are you making it easy for them? Do they struggle through your process? A few things jumped out at me:
Comments for Water
For every comment received on our Blog in December 2009, The Creative Complex will donate $1 to www.charitywater.org. Every 20 comments can give one person clean, safe drinking water for 20 years.
Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.
Doesn’t that make you thirtsy to start commenting? We hope so!
Redesigning your Venue’s Website? 21 Factors to Consider
Redesigning a website can be a very involved process, and it is important to properly plan and consider the necessary factors that will make or break the redesign. You want the web design process to run smoothly, so help your developer out by identifying the good and bad things about your old website. This will give us a better understanding of how we should design your site.
Is Your Marketing Up-To-Date?
Whether you’re a big mega-nightclub or a small bar, your decisions about how you go to market must take into account a fundamental, long-term shift in our culture. It feels like this is just temporary because changes have come so quickly, but it’s not. The next consumer revolution has begun. How will these trends affect your decision to use behavioral marketing techniques? Let’s take a look.
Consumers Are Reevaluating
Customer Service Online….It’s Even More Important Now
It’s easy to complain about customer service departments for clubs: they always seem to be less service and more of an annoyance and sometimes are even non-existent. But with so many venues struggling to keep hold of customers, I’m left wondering if they realize their customer service departments are a huge part of the problem. In this economy, you must put your best feet forward on all customer-facing fronts. Today we’ll look at some best practices for customer service, along with some good and bad examples.
Make Your Contact Information Easy to Find
6 Steps to Building a Relationship with your Customers…Online
As purveyors of nightlife and entertainment, your communications with potential clients and customers must be consistent. You must build a relationship over time and provide support and drive sales. Plan your online communications so it’s integrated and consistent with the rest of your marketing. Here are six major points to consider:
1. Target market – Define your audience as granularly as possible in terms of demographic descriptions, psychographic insights, and past behaviors to help craft relevant messaging.
5 Ways to Promote Your Next Event….Digitally
Communication is any process by which information is exchanged. When you say “online communication”, most automatically think e-mail. Well, that’s not the case anymore. With e-mail overload and limited time, your consumers are often more receptive to other forms of communication that can reduce e-mail use. Therefore, nightlife and entertainment marketers must think more broadly about their digital communication strategy.
Five Forms of Digital Dialogue
As online communications evolve, so have the forms of engaging with your target market:
