Creative Complex Seeks Nightclub Promoter to become New Business Executive (Miami Based)
As a leading graphic and web design group, The Creative Complex specialize in helping nightlife companies with their web and graphic design and online marketing needs. A unique opportunity has now arisen for a New Business Executive to join our growing team.
This is an exciting role that would suit a talented nightclub promoter turned sales professional with experience gained within a design, digital and marketing agency.
Reporting directly to the CEO, as the first New Business Executive we have hired, you will be responsible for selling the company’s services, including website design and online marketing solutions, to a range of businesses within the nightlife and entertainment industry.
Attending Nightclub & Bar Convention in Vegas?
Are you attending the Nightclub & Bar Convention and Trade Show in Vegas on March 8-10?
I would love to meet up with anyone attending, exchange ideas and contacts.
I will be blogging from the show anything that can be useful to nightlife professionals under the realm of online marketing or graphic design.
Reach me at alex@thecreativecomplex.com or at my Twitter: @nightlifemr
Geo-Location Services: Moneymaker for your Venue
If Twitter is all about answering that seemingly simplest of questions, “What are you doing now?” then the newest location-based services are all about answering the more intriguing question, “What are you doing next?” The new location-based check-in services encourage people to share what they like, dislike, and generally think others might find interesting about the place they’re at right now in the context of the decision they’re about to make. As a nightlife marketer, these new check-in services, powered by social Web technology, are worth taking the time to understand.
12 tips to jump start your Nightclub’s online marketing
There is good news of sorts on the economic front. If you believe Federal Reserve Chairman Ben Bernanke, the recession is likely over and the nation’s economy is on the road to recovery. But for the Nightclubs and Lounges (that survived) who have had to weather the economic storm with diminished resources, the outlook isn’t so rosy yet. Cash-strapped Nightclub owners are still scrambling to do more with less, including promoting.
Since the debut of NightlifeMarketingResource.com in February, we’ve talked about ways to successfully use your website to generate buzz about your nightlife venue online. As the year draws to a close, @NightlifeMR gives you an early holiday present: 12 ways to jump start your 2010 venue’s marketing plan before the New Year.
Online Advertising 101 for your Upcoming Event
We, as nightlife professionals engaging this online revolution, have far more options than ever before to execute creative geo-targeted online media plans. Keeping up with the latest offerings in local can be overwhelming.
Considerations for Local Online Media Planning
Building a robust local media plan can be more challenging to source, can take more time, and requires considerable strategic thinking. When developing a geo-targeted media plan, consider these several important factors:
- How long do you have to deliver the campaign? (Since geo-targeting narrows the reach, the shorter the campaign duration, the more likely you’ll have to plan to buy more diverse placements in order to reach the goal in time.)
How Are You Treating Your Customers on your Website?
Last week, I had to make a special visit to a restaurant on South Beach. As I was sitting there reading my menu, I noticed how well the bus boy anticipated the needs of the waiter. Through a series of hand signals, the bus boy always had the exact item the waiter was needed done.
It made me think about how nightclubs treat their site visitors. Are you anticipating their needs? Are you streamlining the process? Are you making it easy for them? Do they struggle through your process? A few things jumped out at me:
Comments for Water
For every comment received on our Blog in December 2009, The Creative Complex will donate $1 to www.charitywater.org. Every 20 comments can give one person clean, safe drinking water for 20 years.
Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.
Doesn’t that make you thirtsy to start commenting? We hope so!
Redesigning your Venue’s Website? 21 Factors to Consider
Redesigning a website can be a very involved process, and it is important to properly plan and consider the necessary factors that will make or break the redesign. You want the web design process to run smoothly, so help your developer out by identifying the good and bad things about your old website. This will give us a better understanding of how we should design your site.
Is Your Marketing Up-To-Date?
Whether you’re a big mega-nightclub or a small bar, your decisions about how you go to market must take into account a fundamental, long-term shift in our culture. It feels like this is just temporary because changes have come so quickly, but it’s not. The next consumer revolution has begun. How will these trends affect your decision to use behavioral marketing techniques? Let’s take a look.
Consumers Are Reevaluating
Customer Service Online….It’s Even More Important Now
It’s easy to complain about customer service departments for clubs: they always seem to be less service and more of an annoyance and sometimes are even non-existent. But with so many venues struggling to keep hold of customers, I’m left wondering if they realize their customer service departments are a huge part of the problem. In this economy, you must put your best feet forward on all customer-facing fronts. Today we’ll look at some best practices for customer service, along with some good and bad examples.
Make Your Contact Information Easy to Find
