Category — Tools

As a leading graphic and web design group, The Creative Complex specialize in helping nightlife companies with their web and graphic design and online marketing needs. A unique opportunity has now arisen for a New Business Executive to join our growing team.

This is an exciting role that would suit a talented nightclub promoter turned sales professional with experience gained within a design, digital and marketing agency.

Reporting directly to the CEO, as the first New Business Executive we have hired, you will be responsible for selling the company’s services, including website design and online marketing solutions, to a range of businesses within the nightlife and entertainment industry.

Are you attending the Nightclub & Bar Convention and Trade Show in Vegas on March 8-10?

I would love to meet up with anyone attending, exchange ideas and contacts.

I will be blogging from the show anything that can be useful to nightlife professionals under the realm of online marketing or graphic design.

Reach me at alex@thecreativecomplex.com or at my Twitter:  @nightlifemr

If Twitter is all about answering that seemingly simplest of questions, “What are you doing now?” then the newest location-based services are all about answering the more intriguing question, “What are you doing next?” The new location-based check-in services encourage people to share what they like, dislike, and generally think others might find interesting about the place they’re at right now in the context of the decision they’re about to make. As a nightlife marketer, these new check-in services, powered by social Web technology, are worth taking the time to understand.

There is good news of sorts on the economic front. If you believe Federal Reserve Chairman Ben Bernanke, the recession is likely over and the nation’s economy is on the road to recovery. But for the Nightclubs and Lounges (that survived) who have had to weather the economic storm with diminished resources, the outlook isn’t so rosy yet.  Cash-strapped Nightclub owners are still scrambling to do more with less, including promoting.

We, as nightlife professionals engaging this online revolution, have far more options than ever before to execute creative geo-targeted online media plans. Keeping up with the latest offerings in local can be overwhelming.

Considerations for Local Online Media Planning

Building a robust local media plan can be more challenging to source, can take more time, and requires considerable strategic thinking. When developing a geo-targeted media plan, consider these several important factors: 

• How long do you have to deliver the campaign? (Since geo-targeting narrows the reach, the shorter the campaign duration, the more likely you’ll have to plan to buy more diverse placements in order to reach the goal in time.)
   

Last week, I had to make a special visit to a restaurant on South Beach. As I was sitting there reading my menu, I noticed how well the bus boy anticipated the needs of the waiter. Through a series of hand signals, the bus boy always had the exact item the waiter was needed done.

It made me think about how nightclubs treat their site visitors. Are you anticipating their needs? Are you streamlining the process? Are you making it easy for them? Do they struggle through your process? A few things jumped out at me:

For every comment received on our Blog in December 2009, The Creative Complex will donate $1 to www.charitywater.org.  Every 20 comments can give one person clean, safe drinking water for 20 years.

Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.

Doesn’t that make you thirtsy to start commenting?  We hope so!

Some nightlife marketers view mobile too narrowly. They see it as a digital channel limited to cell phones, best used as a 160-character text-messaging machine. Unfortunately, that mindset limits mobile marketing’s full potential.

Let’s look at five things marketers may overlook when evaluating mobile marketing plans.

1.    Mobile Is More Than Cell Phones

Mobile marketing is about mobile consumers, not devices.

Redesigning a website can be a very involved process, and it is important to properly plan and consider the necessary factors that will make or break the redesign.  You want the web design process to run smoothly, so help your developer out by identifying the good and bad things about your old website.  This will give us a better understanding of how we should design your site.

Whether you’re a big mega-nightclub or a small bar, your decisions about how you go to market must take into account a fundamental, long-term shift in our culture. It feels like this is just temporary because changes have come so quickly, but it’s not. The next consumer revolution has begun.  How will these trends affect your decision to use behavioral marketing techniques?  Let’s take a look.

Consumers Are Reevaluating