The nightlife industry is notoriously BAD when it comes to online marketing.  Only a few players in the game know what they are doing online, the rest are trying their best to keep up with the Jones’s.  Starting an online marketing department, and subsequent campaigns, isn’t easy. Most nightclub owners do the marketing for their business on their own, and that can breed a lot of challenges. I’ve consulted many nightclubs BEFORE and AFTER they open.  Most nightclub owners don’t have a business degree, let alone a marketing degree, and marketing online can be a tricky task.

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What’s Valentine’s Day all about for the nightlife?  Love? No, I don’t think so! Valentine’s Day is a way for you to make a bunch of extra revenue during the week while singles come out and declare their status publicly.

But what does this celebration mean to nightlife marketing directors? It means it’s time to throw a singles event.  We found some really cool ideas out there, and we’re also going to tell you how to promote them.

Please comment to let us know OTHER ideas.

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When a new year begins, many of my nightlife clients wonder what’s in store for the upcoming 12 months. After all, with technology moving faster than ever, who could have foreseen the takeover (then falter) of daily deal sites a year ago?  Or the ability of Google+ to take some of the social network pie? Here’s hoping that 2012 brings nothing but good things to the world of Internet marketing for the nightlife industry.

Please note: These are my own non-psychic predictions and not the opinions of Nightlife Marketing Resource, The Creative Complex or anyone else!

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Most venues and promoters probably want affluent customers, but then you wake up and smell the coffee and figure out that those people are different…and so you move on to market towards the lakes and the rivers that you’re used to.

But if you want to know the SECRET as to why certain venues and promoters seem to always attract the money ballers, then you need to take some marketing lessons from the posting below.  Successful luxury venue marketing demands substantially different considerations, specifically the four E’s: experience, exclusivity, engagement and emotion.

Here’s a closer look at each of them and why they’re important.

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The Number 1 reason for following or liking a Nightclub, Bar or Lounge on social networking sites is to receive discounts and special offers to events. We opt into a more personal relationship with a venue or promoter in the hope they will make it worth it by offering us a break on the DJs we love or the bottle service we deserve. And at no time is this more relevant than right now, this holiday season. As a nightclub owner, there are a number of ways for you to cash in capitalize on this growing marketing trend, while also increasing your social media influence.

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Interview with Opium Group’s Online Marketing Director, Richard Barrenechea

Opening a night club is an exciting time for club owners and their investors.  Granted, it’s a pain in the butt to do the planning, financing, licenses and passing code inspections.  But as the project begins to come to life, so does the excitement of the “Grand Opening”.

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