As most of you realize, I’m all about planning.  Heck, I even plan how I plan (that’s next level Jedi Knight stuff).  Everyone tends to rush into things without planning, happens all the time.  This is also true for nightclubs that get into mobile marketing.  If we don’t take the time to plan, we make dumb mistakes.

Here are 4 mobile marketing mistakes to avoid.  How do we know they are mistakes?  We’ve made them already.

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So you’ve decided you want to start including texting into your promotions on a PROFESSIONAL level?  So where do you start?  Here are 4 easy steps to follow to come up with your plan and run with it.

Gather Contacts

The first step is to build up a database of party people if you don’t already have one. This isn’t as tricky as it may sound, as you can offer incentives the process.  For example, on your website or facebook, as patrons to register online for party alerts, complete surveys of an event or enter competitions for bottles which require certain contact details. But once you get this list, it’s very important that you separate the list between girls and guys, age range, and location.  If your event doesn’t speak to the demographic, there’s no point in even sending the text to them and wasting the money.

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Mass texting your parties, really?  Well, it’s still a great form of promoting in my books!

Every day I get a number of text messages from promoter friends inviting me out to parties.  While I’m thankful to still be in the loop, I’m also analyzing exactly what they are sending to see it it actually grabs my attention.

The best nightlife brands have mobile optimized version of their website (www.mansionmiami.com/mobile_dev/index.php) that encourage users to come to their site from their text messages to increase revenue and ticket sales.

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If you are using QR codes to promote your event or venue, consider being more creative about it next time.   Here are seven QR codes that I have found, that all businesses not only night life can take inspiration from.

The tech world is always changing, and with it the popularity of tablets has only grown in the last two years.  This has forced companies to examine how their website will look on a tablet  when designed, efficiency is the key since there is a need to serve the customers using this new form of online access. Here are a few things you should think about when making your website tablet friendly.

Avoid Flash, period!

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In the columns, “5 Things About Mobile Marketing Your Venue Should Consider,” I touched on some ways that mobile is changing nightlife behavior. Today, let’s narrow in on one piece of that puzzle: the importance of mobile to nightclubs, bars and lounges, and why mobile should be part of each nightlife professional’s marketing mix.

Follow the Eyeballs

Today, in the U.S. alone, there are more than 85 million mobile Internet users, according to eMarketer. The consultancy projects that number to reach 100 million by next year. Smartphone growth is clearly driving a sea change here, and other data points to mobile Web access outpacing PC Web access within the next five years, globally.

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Some nightlife marketers view mobile too narrowly. They see it as a digital channel limited to cell phones, best used as a 160-character text-messaging machine. Unfortunately, that mindset limits mobile marketing’s full potential.

Let’s look at five things marketers may overlook when evaluating mobile marketing plans.

1. Mobile Is More Than Cell Phones

Mobile marketing is about mobile consumers, not devices.