Category — Featured

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Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.

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Whether you’re a veteran e-mail marketer or just learning the ropes, you have likely heard that segmentation tactics can deliver better results for your e-mail program because it allows you to send more targeted and relevant messages. With this more relevant messaging, you can expect to see a higher return on your e-mail investment. In fact, segmented campaigns have been shown to deliver two to five times the ROI (return on investment) of typical broadcast campaigns. The bonus ROI is reduced list churn and fewer spam complaints.

Communication is any process by which information is exchanged. When you say “online communication”, most automatically think e-mail. Well, that’s not the case anymore. With e-mail overload and limited time, your consumers are often more receptive to other forms of communication that can reduce e-mail use. Therefore, nightlife and entertainment marketers must think more broadly about their digital communication strategy.

Five Forms of Digital Dialogue

As online communications evolve, so have the forms of engaging with your target market: