Valentines Event Digital Marketing Collateral (SPONSORED POST)
This post is brought to you by The Creative Complex, a sponsor of Nightlife Marketing Resource. Someone has to pay the bills around here 
http://www.thecreativecomplex.com/valentines/
About The Creative Complex:
Creative Complex saw a need for to provide pseudo in-house, timely and quality digital design & web development to bustling marketing departments. We hire and manage graphic designers & web developers so that you don’t have to. Our niche is in the nightlife & entertainment but we’ve been known to step into other industries.
Visit our website: http://www.thecreativecomplex.com
Cupid is Coming! Start Valentines Event Marketing NOW!
We require three things in a client.
Creative Ideas for a Singles Valentines Event, and How to Promote It Online
What’s Valentine’s Day all about for the nightlife? Love? No, I don’t think so! Valentine’s Day is a way for you to make a bunch of extra revenue during the week while singles come out and declare their status publicly.
But what does this celebration mean to nightlife marketing directors? It means it’s time to throw a singles event. We found some really cool ideas out there, and we’re also going to tell you how to promote them.
Please comment to let us know OTHER ideas.
Valentines Flyer Design Inspiration (via Creative Complex)
We love graphic design inspiration! With Valentines coming up, we wanted to post some inspiration for you marketing directors.
Visit the Tumblr account for The Creative Complex to see their designs: http://thecreativecomplex.tumblr.com/post/16372326872/valentines-flyer-design-inspiration
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To have your design company’s flyers featured on our website, send us an email: info@nightlifemarketingresource.com
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Brazilian Nightclub Lets You Party Like a Facebook User [MASHABLE]
Via: Mashable.com
The physical and virtual worlds collided in the Amazon jungle this week — where a nightclub opened sporting the Facebook name and logo.
“The Facebook concept is about sharing ideas, adventures, friendships, parties and photos with your friends,” the club’s 30-year-old founder Humbert Camacho told the UK Guardian. “So what we wanted to do was to build a nightclub with this concept, where people could come and share things with their friends, spend a cool night, sharing pictures, experiences and have fun.”
Facebook recently overtook Google‘s Orkut as the most popular social networking site in Brazil, so Camacho’s timing seems ripe.
Why Your Nightclub Should Have a Private Twitter Account
When it comes to Twitter, I believe all personal accounts should be public accounts. When it comes to brands, or specifically nightclubs, private accounts may be the way to go. The openness of social media is almost completely opposite of how club doors are run. It’s time for club offline personalities to match their online personalities. Here is how to do it.
DELETE ACCOUNT: Unless a club’s Twitter is wildly successful (most aren’t), delete it, start a new one from scratch and tell all your followers they can potentially follow the new handle.
NYE Flyer Design Inspiration – Best of 2012
New Years Eve always seems to bring out the best in all of us. The best parties, the best outfits, the best fireworks, the best night of the year!
It’s also a time where graphic designers show off their best work of the year. All of the year’s worth of designs come down to one special night.
Here are a few good New Years Eve flyers that we’ve found by scouring the internet.
Do you have other flyers to show us? Submit a flyer to flyers@nightlifemarketingresource.com and we’ll categorize them and feature them in a post.
5 Nightlife Online Marketing Predictions for 2012
When a new year begins, many of my nightlife clients wonder what’s in store for the upcoming 12 months. After all, with technology moving faster than ever, who could have foreseen the takeover (then falter) of daily deal sites a year ago? Or the ability of Google+ to take some of the social network pie? Here’s hoping that 2012 brings nothing but good things to the world of Internet marketing for the nightlife industry.
Please note: These are my own non-psychic predictions and not the opinions of Nightlife Marketing Resource, The Creative Complex or anyone else!
4 Keys to Attract Luxury Clients to Your Venue
Most venues and promoters probably want affluent customers, but then you wake up and smell the coffee and figure out that those people are different…and so you move on to market towards the lakes and the rivers that you’re used to.
But if you want to know the SECRET as to why certain venues and promoters seem to always attract the money ballers, then you need to take some marketing lessons from the posting below. Successful luxury venue marketing demands substantially different considerations, specifically the four E’s: experience, exclusivity, engagement and emotion.
Here’s a closer look at each of them and why they’re important.
NYE Mini-Site Showcase – 5 Great Examples
A minisite is a website by which you offer info about one specific product. These are GREAT for the nightlife because we’re always promoting one specific event. Typically, you’ll want to enhance the site with various multimedia content, such as video, and accompanied by a visually beautiful digital design which complements the event well.
As New Years rolls around, we’re already getting a taste of great graphic design and web development in the area of NYE Mini-Sites. Feast your eyes with these examples, it’s not too late to get yours up to par!
5 Ways Promoters can be more Pursuasive on Social Media
Promoters, we’re always looking for ways to increase our bottle sales and attendance to events. The best way to do this is by relationship building. Now that our entire lives are on social media, there are some rules that you need to follow to help you be persuasive about your events and promotions.
I share those tactics below and analyze how they can best be applied to a social media audience.
1. Reciprocation – You Give and You Get
It’s the oldest trick in the book. Reciprocation is built upon the assumption that if you give something as a gift and then ask the recipient for a favor, they’ll respond with what you’re asking for.
