Online Marketing Tips for Nightlife and Entertainment Professionals

A flyer is only as good as the attention it grabs.  Event flyers especially have to stand out, since they’re usually competing with a sea of other flyers.

But for weekly events, using the same flyer can get old.  The blog below shows how you can create a “theme” around your graphic designs to keep your flyers looking fresh and new.

When thinking about branding an event flyer, consider this:

• Who is the event target market?
• What theme would best communicate the overall event?
• What design elements would best convey the message and theme?

Those venues that publish e-newsletters spend a huge amount of time writing content for a small amount of people who actually read the articles — or at least that’s the way it can seem at times!

Here are two ways we found to increase the readership for your weekly e-newsletter focused specifically on nightclub emails that promote the week’s line-up:

If you’re addicted to Foursquare, then you know the “special sauce” that makes this application a perfect synergy between social networking, gaming, and business.  The Foursquare fad hit Miami about two months ago and I’ve been HOOKED!  The application (available on a host of smartphone platforms) does a terrific job mixing social networking with a real business model.

Event poster designs need to shoulder three different responsibilities. They need to communicate information clearly, reflect the nature of the event, and look smashing to attract and keep people’s attention. I’ve compiled 30 event poster design samples that have done just that and more. I hope they inspire your imagination and creativity when it’s your turn to produce posters for your next event!

Last time I wrote about e-mail it was 6 Tips for Successful Nightclub Weekly Event E-mail Newsletters – but I didn’t mention anything about integrating social marketing into email.  That’s because it required it own blog.

Let’s look at the 4 commandments of integrating the two channels:

You’re Talking to Two Different Audiences

Nightclubs that cut and paste content and offers on social platforms and email campaigns dilute the value of opting in to each experience. If you send me the same offer on Facebook as you do on e-mail, one will be ignored. Therefore, be sure to alter tone and value based on the conversation. It’s worth the extra time and effort.

As a leading graphic and web design group, The Creative Complex specialize in helping nightlife companies with their web and graphic design and online marketing needs. A unique opportunity has now arisen for a New Business Executive to join our growing team.

This is an exciting role that would suit a talented nightclub promoter turned sales professional with experience gained within a design, digital and marketing agency.

Reporting directly to the CEO, as the first New Business Executive we have hired, you will be responsible for selling the company’s services, including website design and online marketing solutions, to a range of businesses within the nightlife and entertainment industry.

Are you attending the Nightclub & Bar Convention and Trade Show in Vegas on March 8-10?

I would love to meet up with anyone attending, exchange ideas and contacts.

I will be blogging from the show anything that can be useful to nightlife professionals under the realm of online marketing or graphic design.

Reach me at alex@thecreativecomplex.com or at my Twitter:  @nightlifemr

It boggles my mind how nightclubs are still sending so many one-off emails about upcoming events.  Moreover, it kills me to see how the ones that are sending newsletter style emails are still not producing them effectively. It’s not rocket science. But I still come across clients that are missing the basics.

Here are some tips to get you started — or to help you quickly review your existing e-mail newsletter and confirm that you’re still in line with best practices to make it successful.

It’s All About the Reader, Not You

If Twitter is all about answering that seemingly simplest of questions, “What are you doing now?” then the newest location-based services are all about answering the more intriguing question, “What are you doing next?” The new location-based check-in services encourage people to share what they like, dislike, and generally think others might find interesting about the place they’re at right now in the context of the decision they’re about to make. As a nightlife marketer, these new check-in services, powered by social Web technology, are worth taking the time to understand.